BeautyView: Necar Zadegan, Actress

I don't think I would be exaggerating when I say that it is the desire of most beauty companies to have a celebrity following. In this case, at Alchimie Forever, we are no different. For years, we sent (unsolicited!) products to agents, actors, actresses, celebrity makeup artists. Somehow, it worked. Somehow, Necar discovered Alchimie. She fell in…

BeautyView: Alison Raffaele, Founder & Chief Creative Director, Alison Raffaele Cosmetics

I met Alison at one of my favorite clients, Jeffre Scott, a boutique in Charlotte, NC, that carries both of our brands. There, I fell in love with her makeup. Indeed, other than my signature NARS lip pencils, Alison's makeup is the only makeup I wear. I own her True Concealer, and one of her…

Washington Spa Alliance: Highlights of our Annual Symposium

No matter the weather outside, I know it is the start of Spring as we just held our third Washington Spa Alliance (WSPA) Symposium this past Tuesday (we like to do this event the Tuesday closest to the Spring equinox). And this past Tuesday’s conference was even better than the last two. While it is impossible to…

BeautyView: Jenny B. Fine, Editor, WWD Beauty Inc.

Jenny is the perfect illustration of why I love working in beauty - it gives me the opportunity to work with women like her. She is a smart, gorgeous, powerful and passionate woman that knows more about the industry, in particular the retail landscape, than anyone I know. She is loyal, genuine, and always on…

Sensitive skin: what is it and what can we do about it?

Sensitive skin: myth or reality? In Europe, the United States and Japan more than half the population reports suffering from sensitive skin. 1 ,2 ,6,9 That fact alone warrants a better understanding of this condition, how to diagnose it, evaluate it, and treat it. Alchimie Forever's heritage makes this topic particularly near and dear to…