BeautyView: Neil Scibelli, Celebrity Makeup Artist

One of the things I enjoy the most about the beauty industry is the amazing people I have a chance to meet, and stay in touch with through the years. I met Neil (or Aniello, as I still like to call him) back in to 2008, when I needed help with the Alchimie counter at…

Building a cult brand…

Today, I had the privilege of speaking on “The Business of Beauty” at the first Fashion 360 conference organized in DC. On a panel with other DC beauty experts, I was asked to discuss “building a niche beauty brand.” Building a brand, creating a connection with consumers, establishing a unique selling proposition in what is…

On technology, PCs, Macs, and putting the phone down once in a while

Yesterday, I had a quintessentially 2013 moment. It was Sunday, during football season, and my husband and I were watching two games and the Red Zone channel simultaneously, on three devices. We also were both texting and and checking our fantasy football scores on our two smart phones. 5 screens in one room. Constant stream…

BeautyView: Sherrod Hood, Executive Assistant to the CEO, Alchimie Forever

Sherrod Hood, my life enabler, as I like to think of him, came into my life in April of this year. Used to working with young women that I come to consider as my sisters, having Sherrod join the Alchimie Forever team has brought a different energy and vibe to my work life, which I…