Hero (product) worship: beauty's most modern classics

Building a cult beauty brand is what my life is about. I think about it, read about it, dream about it, live it. One of the tenets of a cult beauty brand is that it is supported by a hero product. Musing about this topic last night, I made a list of which products I would consider…

Lisa Michaelis, Founder & CEO, LiveLoveSpa

Lisa and I met through Universal Companies, the distributor of all things spa, about 3 years ago. However, it is really not until recently that I have gotten to know her, through her new entrepreneurial venture, LiveLoveSpa, a community for all things spa and the leader in regional spa events. There are many things I…