5:00 AM – 5:45 AM
Alarm goes off; check phone, texts, emails, and social media while not quite awake.
Coffee, then review priorities for the day.
5:45 AM – 7:00 AM
SoulCycle or morning run. My goal is to exercise three times a week, which I do almost every week.
7:00 – 7:30 AM
Morning call with Anne & Dad, Geneva Switzerland; Discuss European distribution and Alchimie marketing calendar for Forever Laser Institut.
7:30 – 8:00 AM
More coffee; chat with Husband before the day starts; sometimes I eat breakfast… but rarely. Shower, shampoo and DIY blowdry, Alchimie morning product routine (face and body), red lipstick always, head to Alchimie office.
8:00 AM – 9:00 AM
Budget review; sign checks; email check-in with all team members.
9:00 AM – NOON
Sales focus: follow up phone calls to existing clients; get feedback, share marketing plan for relaunch of body products. Coffee with potential new client.
NOON – 1:00 PM
Order lunch from Stachowski’s Market (club sandwich, no bacon); eat half while regrouping my to-do-list. Calls with sales team and freelancers.
1:00 PM – 2:00 PM
Weekly Accountability call meeting (with 3 other women business owners who have become my best girlfriends): review accomplishments of last week, share priorities for this week, provide input and ask for input as needed.
2:00 PM – 3:00 PM
Meet with my EA Sherrod: discuss various projects and priorities, review travel plans and calendar for the next week. (Thank goodness for him, he keeps me sane)
3:00 PM – 4:00 PM
Weekly Skype call with my PR Director, Catherine: review pending press, makeup artist partnerships, future launches. (Always reapply lipstick before Skype!)
4:00 PM – 5:00 PM
Return calls, follow-up on overdue emails. Write at least three thank you notes to clients, friends, and team members.
5:00 – 6:00 PM
Writing time: work on my blog, Adamant about Beauty, write style piece for Huffington Post, research next trade magazine column.
6:00 PM – 6:30 pm
Alchimie Forever team has left for the day, office to myself. Regroup. One glass of well-deserved wine. Return emails.
6:30 PM – 7:00 PM
Call with my Husband to “calendar” i.e. plan our schedule for the next two months.
He lives in New Orleans, I live in DC. Long distance love requires planning.
7:00 PM
Dinner with BFFs at Peacock Café in Georgetown, my absolute favourite!
Harvest fettuccine is my current go-to on the menu.
9:30 PM
Last email check; review calendar for tomorrow – realize I am on the road for the next three days and need to pack. Do said packing, with a brief fall into the black hole of Instagram / Pinterest / Twitter / and the latest social media craze.
10:45 PM
Evening beauty routine; delightfully get in bed, read a few pages of the current selection for Book Club (all DC authors, they often attend Book Club so reading is a must!).
11:00 PM
Sweet dreams! I need my beauty sleep!
Miss you but reading this makes me feel like I’m on Ada time