When I first started reading about Lisa Goldfaden, Vice President of Marketing for her eponymous line Goldfaden MD, I thought I was reading about myself. She has a BA in History of Art. She works in a beauty family business. Her father is a dermatologist and created a skin care line based on medical research and botanical ingredients. She works with her siblings. We even share accounts. It was uncanny, I had to learn more. I reached out to her and many emails and phone conversations later, I am using two Goldfaden products (the Brightening Elixir and the Fleuressence Native Botanical Cell Oil), she is using two Alchimie Forever products, and we have traded many industry stories. Next step, a sushi lunch date when I visit NYC later this fall…
AP: What city were you born in? LG: Hollywood, Florida.
AP: What city to do you live in? LG: Manhattan.
AP: What is your astrological sign? LG: Aquarius.
AP: What is something about you most people don’t know? LG: I’m an artist.
AP: What is your #1 beauty secret? LG: Regular exfoliation.
AP: What are your special diet tips, if any? LG: No dairy, easy on the sugar and I drink a cup of bone broth everyday.
AP: What do you do for exercise? LG: Barry’s Bootcamp, run, yoga and Flywheel.
AP: What is your favorite thing to eat and drink? LG: Sushi or anything Japanese and Vodka martini with green olives.
AP: Botox or not? LG: I believe in doing what makes you feel confident and beautiful.
AP: What is your secret to work/life balance? LG: When I’m not working, I try to REALLY not work, so I won’t look at emails. Life is short and should be enjoyed too! This has become easier for me to understand with age.
AP: How many miles do you fly per year on average? LG: 80,000.
AP: What are your three top tips for travel? LG: Hydrate (face + internally), compression socks and never drink alcohol.
AP: What is your worst pet peeve? LG: Meanness.
AP: What professional beauty/fitness/wellness experts do you have on your speed dial. LG: My acupuncturist/chiropractor Herbie and my hair stylist Christopher.
AP: What time do you usually wake up in the morning, and how many hours of sleep do you usually get? LG: I usually wake up early around 6am but read emails in bed until 7am. I can survive on 4-5 hours of sleep but I’m much happier after 8 hours.
AP: Who is your mentor? LG: In life, my father is my mentor. In work, Nicky Kinnaird is my mentor.
AP: What is your skincare routine (products, facialists, etc)? LG: I exfoliate (with our Doctors Scrub Advanced Doctor Scrub Advanced), Vitamin C serum (our Brightening Elixir) and try to only use plant-based products. I stay out of sun and always wear an SPF and swear by our Fleuressence Native Botanical Oil for brightness, over all tone and my lack of wrinkles.
AP: What do you do to relax? LG: Play word chums on my Ipad or go on a bike ride.
AP: Quote to live by. LG: “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” Woody Allen
AP: Words of advice for young women starting their careers today. LG: Be assertive and never apologize for being a woman.
AP: Describe your dream day. LG: The coast of Italy: bike riding and swimming in the ocean during the day and then a sunset dinner with my family that is full of laughter, wine and pasta. I’ll be wearing sandals a sundress and salty hair!
AP: What makes you feel beautiful? LG: Making someone else happy.
