Wisdom from Jacques Courtin

I got away this past weekend – to a magical, beautiful place filled with soul and serenity – Tulum, Mexico. It was the perfect spot to rest my body and resource my mind.

Listening to the waves of the Caribbean Sea, I read a book that I have been carrying around with me for over a year – A Beautiful Success by Jacques Courtin – of Clarins fame. This is his story, his family’s story, his brand’s story. Established on March 15, 1954, Clarins began with a weight-loss device and a body treatment Institute. The first Clarins product was the “Tonic Body Treatment Oil,” a product that is still sold today. From an assortment of body products that complemented the Institute’s treatments, Clarins expanded to a full range of facial products, makeup, and fragrance. Combining the best of nature with the best of science, combining at-home products and treatment centers, Clarins came to represent “serious beauty.” A great example of what I want Alchimie to become!

While this book can’t be reduced to one-liners, there are some great ones, which are relevant beyond the world of beauty, and worth remembering on a daily basis.

“Do more. Do better. Enjoy what you do.”
(His key to success, and to happiness)

“Listening. Thinking. Acting. My company was based on this.”
(How often do we do those three things, but not in that order?)

“Everything starts with the word no.” He continues: “If someone says no you can immediately ask why. It’s pretty certain that with a little persistence you’ll wind up finding out the reason. At that point, you have all you need for adjusting your argument to fit the situation; you’re suddenly armed to win.”
(This reminds me of the most important lesson my sales teacher taught me: “No is just the start of a conversation.”)

“Always begin a difficult conversation with the magic words ‘You’re right.’ “You’re right’ is a sentence that everyone should be required to learn – human relations would take a huge leap forward.”
(He says this in the context of customer service challenges, but really it is true in general.)

“I sometimes ask people who work with me: ‘Would you like to be the one hearing what you’re saying?’ Sometimes nothing more is needed to help someone see they could maybe express themselves less awkwardly – and to make them want to try again, with different words.”
(We can never do this enough… in all personal and professional conversations.)

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