Moisturizing Tips

Most of us use a moisturizer – but do we use the right one, in the right way? I speak to women every day about their moisturizer choices and habits, here are some of my favorite tips.

1. Yes, well all should use a moisturizer daily. Choose it based on your skin type – refer to my father’s advice above, I could not put it in better words (to his delight!).
2. Take seasonality into account when choosing the right moisturizer. This means that you may have to different ones, a light one for the humid summer and a more hydrating one for the dry winter. Also remember climate, in particular if you have recently moved or travel a lot. As I write this, sitting at my hotel desk in Las Vegas, I feel the dryness in my skin all the more than I did two days ago in Washington DC…
3. The moisturizer that was right for you in your 20s is probably no longer right for you in your 40s. The number of women I speak to who have not changed their cream in 20+ years is staggering. Our skin is a living, breathing organism that evolves and changes with time. As you adapt your wardrobe from your 20s to your 40s, so should you adapt your skin care products.
4. The perfect morning cream offers hydration, anti-aging benefits, and broad spectrum SPF protection. Look for an SPF of 20 or above for daily use, to protect your skin from 90+% of UV, such as our Protective Day Cream SPF 23.
5. Do not use a moisturizer with SPF in the evening.
6. Apply your moisturizer from the clavicle or collarbone to forehead, always moving against gravity. Always remember your face does not end at your chin, but rather mid-chest.
7. Don’t forget to exfoliate once to three times per week to help slough off dead skin cells – and help your moisturizer really absorb.
8. If you are looking for the perfect Alchimie Forever facial moisturizer to incorporate in your routine, here are your three choices:

• For every skin type, every morning: Protective day cream SPF 23
• For sensitive, sensitized, irritated skin types: Kantic Calming cream, morning (under the Protective day cream) and evening.
• For dry, dehydrated, more mature skin types: Kantic+ Intensely nourishing cream with red clover extract to stimulate collagen product, morning (under the Protective day cream) and evening