The Email Newsletters That Make Me Smarter

I spend time daily unsubscribing from email newsletters. I also spend time daily (or weekly) relishing email newsletters. Here are the ones that keep me thinking, questioning, learning.

WWD

This is the classis source of news for anyone in beauty or fashion. I enjoy the fashion aspect, but my favorite articles are not surprisingly the beauty pieces by Jenny Fine, Ellen Thomas, and Allison Collins. Also, the print issue of Beauty Inc. is a treasure. And yes, I pay for this content.

Business of Fashion

Imran Amed is a genius. He is on my list of five people I would like to have dinner with. I love everything about the Business of Fashion – the daily emails, the podcasts, the print issues (more treasures), and BOF Professional. And yes, I also pay for that content. The articles by Sarah Brown are just by themselves worth the price.

Retail Dive

I love this daily email because it keeps me updated with overall retail trends – not just beauty. It helps me learn from outside my industry – and influences the stores I visit during my travels to get a feel for the current reality of retail.

Beyond the articles, I love the ‘What We’re Reading” section of every email.

Racked

I love the blend of business and beauty, and Racked does it best. This article on Amazon beauty is an example of why I stay subscribed to their newsletters.

BeautyMatter

Kelly Kovack is my friend, so I am biased. But she does have one of the most beautiful brains in the beauty industry. So, when she started BeautyMatter a couple of years ago, I subscribed from Day 1 and have not missed a day. I love her quarterly beauty M&A recaps, her white papers, and the daily beauty news. Smart, short, on point.

Harvard Management Tip of the Day

I look forward to this email every single day. This is the daily email I forward the most. To my sisters, to my team, to my friends. The tips range from management advice (for example how to delegate), the importance of vacation time, and my all-time favorite, the need to put a “meeting-free day” on your calendar every week. That is top on my goal list!

Marc Ross

Brigadoon is Marc Ross’ brain-child. The best annual conference I have ever attended. He keeps me thinking beyond my “comfort and industry bubble” in between these conferences with his daily emails (Marc Ross Daily), but what I get the most out of are the Brigadoon Weekly emails. The Ross Rant is particularly delicious. Also, his reading lists are inspiring.

Shane Parrish

Weekly brain food. Literally, that is what he calls his Friday emails. I came across him because of a podcast I listened to from The Knowledge Project – an interview with Naval Ravikant. This is possibly my favorite podcast of all times, I have actually already listened to it twice. Shane’s weekly emails include articles, a note on the book he is currently reading, and a quote he is thinking about.

Scott Galloway

I must admit, I only like about one third of his No Mercy / No Malice emails, but I can’t bring myself to unsubscribe because when I like them, I love them. If you don’t know him, he is a Professor of Marketing at NYU Stern School of Business, and founder of the digital intelligence firm L2 (I also get their emails, but those feel more like homework). Try it.

Thomas Oppong, curator of Postanly

I can’t recall how I found Thomas – but I look forward to his Friday emails every week. I don’t always find the inspiration I crave, but when I do, it is quite amazing. This is one of my favorite articles shared.

I stopped watching the news a long time ago. My husband fills me in on the things I must know, I listen to NPR while driving, and I get The Skimm every day. A girlfriend of mine told me it makes her feel dumb when she reads it – like they are not taking their readers seriously. I have been thinking about this a lot, but I have not unsubscribed yet (also I love their Instagram account).

What I just subscribed to: The Cut. I just couldn’t resist, after the whole “Gwyneth Paltrow doesn’t know about The Cut” saga. Also, I love Jane Larkworthy’s articles.

What I am thinking of subscribing to: Glossy. There is now a paid version, which I have committed to signing up for by the end of this month. I love their podcasts, and Jill Manoff, Editor-in-Chief of Glossy who is both smart and sassy.

What I am still trying to figure out: Beauty Independent. I get these emails daily. I enjoy them. I am still trying to understand the background, what the connection to IBE means, the agenda.

What I recently unsubscribed myself from: Tim Ferriss (I just can’t), Total Retail (Retail Dive is so much better).

What are your must-read email newsletters? What am I missing?

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