What Should Our Next Product Be?

The very day I announced that our newest product, our Advanced retinol serum with time-release technology was hitting the shelves, I was asked what our next new product would be. I felt like how I imagine a woman feels who has just given birth being and is asked when she is having another child…

Today, exactly two months post launch, I am ready to think about newness again. Here is what is on top of  my mind – I would love to hear your insights, requests, ideas, and input.

It if were entirely up to me, I would create a facial oil. Of all of the product categories that are represented by other brands in my skin care routine, oils are the most significant as I am always using two or three depending on the day. The Vintner’s Daughter Active Botanical Serum may be my favorite of all time (and certainly the most expensive product I have purchased in a long time!). I grew up using Clarins facial oils, which I still use today. I love the oils by Goldfadden MD, Indie Lee, Naturopathica (the carrot oil in particular). Can you tell I have a thing for oils?

Even better, a facial oil in capsules.

And, I love capsules. My Mom used oil capsules on her skin when I was little, and I remember seeing her open one delicately every evening – like it was a treasure of pure liquid gold for her face. She loved an obscure French brand that is no longer in business, and in trying to replicate that memory, I recently purchased the Advanced Ceramide Capsules by Elizabeth Arden. Maybe this purchase also has a little bit to do with my girl crush on Reese Witherspoon? I love opening up those little bubbles of deliciousness and love the feel on my skin, but don’t love the fragrance, or that they contain dimethicone. Could we create an even better product?

Another mask. After all, our Kantic Brightening moisture mask remains our hero product, top seller, and editor favorite, so it would be strategically sound to expand the “mask franchise.” Plus, we have had requests for a mask that is more focused on purifying and detoxifying. (I can tell you it won’t be a sheet mask however, I hate those). The pressure is on  – a second mask would have to be as perfect, as magical, as this first one…

A toner / mist / antioxidant spray. We don’t have a toner in our line because our cleansers are pH balanced to the skin. Having said that, there is something so refreshing about a mist, and it is one of the non Alchimie products I use. I love the Yonka Lotion PS mist that smells like lavender and often use it during travel…

At-home peel pads. Estheticians everywhere love our professional-only Brightening peel. I do too, and I must confess to sometimes using it on myself at home. So it is only natural to think about a “real” at-home version. Yet I have mixed feelings. Can we make better at-home peel pads than the Dr. Dennis Gross top-selling product? If we make them “safe” for consumer use, are they still effective? And if we make an at-home version, will consumers forego our professional peel treatment?  So many questions…

One thought on “What Should Our Next Product Be?

  1. I’m liking all those ideas I think I’m partial to the facial oil and exfoliating peel pads. If you do the facial oil I love the idea of the capsules! And I think having a facial mist would be a great addition to the Alchimie Forever Brand!

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