If you have been using our products for more than five or six years, you probably remember words such as Nd:YAG, Superpulse, Alexandrite, Q-switch, and one of the most complicated to spell and pronounce, Yttrium. These words are all related to the field of lasers. We loved the idea of highlighting my father’s pioneering role in the field of laser technology (remember, he was the first to introduce lasers for use in dermatology in Europe back in the mid-1980s) by having laser-related words on the packaging.
Feedback from the field suggested that while our idea might have been brilliant and made complete sense to us, our customers were confused. They could not pronounce many of the names. They asked if the Alexandrite product was named such because it was meant to be used after an Alexandrite laser treatment (that would have made sense… but was not the case). So, after many family dinners, internal debates, and a couple of arguments, we made the decision to remove these product names from our packaging and brand verbiage.
We made an exception for the word “Kantic” however. My father was attached to the laser names, and to the idea behind using them, and loved Kantic the most. So, we compromised, and three products still have this laser name – forming the Kantic collection of products:
So what does Kantic mean? Kantic is a “misspelling” of the French word Quantique (we liked the K and the C), which translates as quantum. It comes from quantum physics, which studies how atoms and particles behave, including in the field of lasers. It is true to our heritage and to the pioneering role my father played in the field of laser technology. You can find out more here.
Luckily, Kantic is one of the laser terms that is most easily pronounced (in both French and English).
Luckily, the three products that form the Kantic collection share benefits and appeal to a similar skin type:
- Anti-aging and antioxidant
- Nourishing and hydrating
- Calming and soothing
- Anti-redness and anti-irritation
And luckily, every year, my father and I get better at debating and compromising.