Grooming for our fathers

When people ask me why Alchimie Forever offers products for men only, I often answer “because my mother [the force behind our new product development] loves men and wanted to make them feel special.” In honor of Father’s day, and all the men in our lives, I thought it might be timely to write about men’s grooming, and our Alchimie Forever men’s products.

Despite what one might think, men spend  a lot of time in the bathroom. As my Mom says, “they just close the door before they start looking at themselves in the mirror.” I can confirm both that my husband spends a lot of time grooming and that he always closes the door. While I don’t exactly know what happens behind closed doors, I know how good he looks when he gets out. Here are my favorite tips and products for men.

  1. Soft feet. There is nothing less sexy to me than bad feet. Whether they are in bed next to me feeling rough against my skin or belong to a stranger in flip-flops I pass on the street. On that note, I think there is one less sexy thing – feet in Crocs. But that is a topic for another discussion…
  2. Manicured hands. Assuming the man’s feet are in closed shoes, my eyes immediately go to the hands. Do they look powerful? Do they look strong yet soft? How would it feel to hold his hand? Are the nails too long? Are the nails bitten? What tales do any calluses tell? Of course, my Alchimie Forever 532nm antioxidant relief for the hands and feet is the best product to ensure both soft feet and soft hands.
  3. No shaving bumps or post-shaving irritation. A red, angry neck and ingrown hairs do not make for a good first impression. The Grooming Lounge’s Beard Master shave oil can help. As can choosing a better razor, and never shaving against the grain. Finish with the Alchimie Forever Antioxidant skin repair gel and your skin will thank you.
  4. Hair. Whether you have a little or a lot, embrace what you have and run with it. I love a shaved head. Michael Jordan and Bruce Willis made that sexy and manly many years ago. If you are blessed with a head of hair a la Pierce Brosnan, make sure the back of your neck always looks clean. I love salt and pepper hair… which my husband has. So refined and elegant. Much better than a bad color job. And I love the way his Aveda Men Pur-Formance shampoo and hair conditioner smell.
  5. Also, hairs (notice the “s”). Whether you have a lot or a little was decided by Mother Nature. What you do with it is entirely up to you. Invest in trimmers. For ear hair. For nose hair. For chest hair. Invest in waxing services (don’t ask your wife to trim the hair on your back; value a bit of mystery in a relationship).

Happy Father’s day to all the most handsome Dads out there!

Sun, sunscreens, sunburns…

The sun is (or at least should be!) shining, it’s that time of year. And May is Skin Cancer Awareness Month. All in all, it is time to review sun, UV, sunburns and sunscreens. Here are some tips to help you separate fact from fiction when it comes to this burning topic (no pun intended…).

Myth: I don’t need to wear sunscreen on a cloudy day.

Truth: Up to 85% of UV can penetrate light cloud cover

Myth: I have a tan, so I won’t burn.

Truth: Having a tan is only the equivalent of about SPF 4, and does not mean you won’t burn.

Myth: I am young, I don’t need to worry about skin cancer.

Truth:  Melanoma (skin cancer) is the number one cancer seen in ages 25-29

Myth: I need more vitamin D so I shouldn’t wear sunscreen.

Truth: You only need about 10 minutes of sun exposure per day to get enough vitamin D for your wellbeing. (And remember, even with sunscreen on you will get sun exposure).

Myth: Getting just one sunburn won’t really harm my skin.

Truth: A single sunburn in childhood will increase the risk of melanoma. And it can take up to 5 years for the skin to fully recover from a single sunburn!

Myth: Tanning beds are sage.

Truth: UVs matter inside and out; indoor tanning may increase the chance of getting melanoma up to 75%

Myth: Sunscreen will block all UV

Truth: “Sunscreen is not enough” as said Dr. Karen Burke. Remember to layer your antioxidants under your sunscreen, so you have a second line of defense (try our Diode 1 + 2 serums for your face, and our Alexandrite gel for neck and bust for your body).

Other interesting facts about the sun and sunscreens…

UVA versus UVB:

  • UVA damage DNA and lead to skin cancer (damages not initially visible to the naked eye)
  • UVB lead to redness and ultimately wrinkles (the visible sunburn effects)

Chemical versus physical sunscreens:

  • Chemical sunscreens absorb the UV rays. These are typically lighter sunscreens.
  • Physical sunscreens (really known as sunblocks) reflect UV rays. Ingredients such as titanium dioxide and zinc oxide are used in physical sunscreens. The usual “thick, white, sticky” feel of sunscreens comes mostly from physical sunscreens.

Water-resistant versus waterproof sunscreens:

  • Water-resistant sunscreens maintain their SPF levels after 40 minutes of water exposure
  • Waterproof sunscreens maintain their SPF levels after 80 minutes of water exposure

The sun’s reflective powers are great:

  • 17% on sand
  • 80% on snow

If you want to learn more about the sunscreens I like, watch this week’s segment on Let’s Talk Live. And remember, no sun is safe sun. And you earn the skin you’re in!

Self care advice from my Mom

In the US, there’s an inherent fascination with European women. How can they be so thin despite eating so much cheese? How can they be so healthy despite drinking wine, often at lunch? How do they achieve their quintessential elegant look? How come they seem to age more gracefully?

While I don’t pretend to have answers to the first two questions, I do believe that the European woman’s approach to skin care has much to do with the answers to the third and fourth questions. While speaking about European women is obviously a gross generalization, here are some tips on skin care habits that my Swiss mother engrained in me from my early teens:

  1. Skin care is a part of self care, part of health care. Facials are not luxuries, and a good moisturizer is not a frivolous expense. Indeed, I was taught that going to the spa should be considered as necessary as going to the dentist on a regular basis.
  2. Prevention is more important than correction. Don’t wait until you start seeing wrinkles, brown spots, and sagging skin to incorporate anti-aging products into your routine. If you are old enough to drink (and remember, in Geneva, this is 16), you are old enough for an eye cream.
  3. Spend time in your bathroom; it is your sanctuary. Growing up, I watched my mom take long baths, apply lotions and potions, and  spend a lot of time in her bathroom. That was her special time each morning–her way to get physically and mentally prepared for the day, and in the evening, it helped her remove the effects of the day.
  4. For every year you grow older, spend an extra 30 seconds in your bathroom. When you are 20 years old, you can jump out of bed, tie your hair in a ponytail, and leave the house in 5 minutes looking fresh and beautiful. As we age, getting to that look takes more time and more effort. Don’t fight against it, embrace it, and spend more time in your bathroom.
  5. Look at yourself in the mirror. Really look–don’t just glance. This will enable you to see every wrinkle starting to form, to see the appearance of very light brown spots and watch them turn darker with the passage of time. The process of looking, observing, and assessing will give you a feeling of control over the changes happening on your face and body and will ensure that you don’t just wake up one morning and think, “I have just aged 20 years overnight.”
  6. Taking care of your body is as important as taking care of your face. Treat your neck and décolleté with specific products. Nourish the skin of your body. Take particular care of your hands and feet. Not just once a week, but every day, twice a day.
  7. Makeup is meant for highlighting and color, not to treat skin. If your skin looks good, you don’t need to cover it with foundation. Show your skin. Use makeup to brighten and color.
  8. The worse you feel, the brighter your lipstick should be. Red is the color of power, wearing it will not only have people commenting on how great you look, but will make you feel powerful and in control, hence better. Find the shade of red that suits you, and use it.
  9. Keep your nails real, short, and oval. Did Princess Grace of Monaco have long fake nails? I don’t think so. Short is elegant. Nude is the best neutral, but bright red works on short nails too.
  10. Smile. You will look better, feel happier, and everyone around you will too.

Summer beauty tips

Last night, in our Georgetown showroom, we hosted lovely group of people from the Harvard Club of DC – all alumni of my alma mater who live in the DC region. The goal: networking, enjoying delicious wine and treats, and to discuss summer beauty tips.
Summer… = sun, heat, humidity, “smaller” clothes…
So here goes:

Men and what makes them beautiful

In three days, it is Father’s day. I think about men’s grooming habits and skin care regimens a lot, but Father’s Day as well as two events last week have put male beauty top of mind. I have been training various clients as to why the need for men’s skin care (men have oilier skin, prefer lighter, oil-free textures; men like “manly” aromas as opposed to girlie sweet scents; men like to feel like their skin care products have been created just for them), and two of our products just arrived in the office repackaged in sleek and sexy tubes (apparently men are not fond of jars).

Legs, legs, legs

Last night I had a debate with my dear friend Kelly about tights. Or stockings, however you prefer to call them. I love dresses and skirts year round, but I hate tights. So in the winter, my legs are always cold. She was telling me about fabulous cashmere thigh highs… I might have to try those.

Our conversation made me think about legs, and then of course my mind wandered to products, as it always does. And I realized that I use 4 Alchimie Forever products on my legs and feet! While you might think about taking care of your legs during the summer, if you are like me and don’t like tights then you might want to think about them during the winter also. After all, ’tis the season for holiday parties and short cocktail dresses.