Roundup of 2019 Beauty Conferences & Tradeshows

Yesterday, I realized that there are only 33 (now 32) days left in 2018. This realization was immediately followed by excitement for Christmas, full-on panic, pulling out my 9-grids and reviewing my 2018 goals, and an urgent need to start planning 2019.

A key part of planning 2019 involves deciding which tradeshows and conferences to attend. Thus, I started looking for dates and locations. After spending over an hour online, I realized there really should be a list, somewhere, that someone compiled – but I couldn’t find one.

So, for my (and hopefully your) benefit, here is my roundup of 2019 spa, salon, beauty conferences and tradeshows.

January

February

N/A

March

April

May

June

July

August

September

October

November

December

N/A

A few conferences are still finalizing their dates and locations. And I did limit this list to beauty conferences (and thus omitted some of my favorite “outside my industry conferences” such as Brigadoon – Sundance Utah, February 24-26).  And I am sure I missed a couple – so please help!

Also, I can’t decide if I am less or more stressed having compiled this list… maybe there is a reason it does not exist anywhere! You’re welcome.

Flashback to Warren Buffet – and his great advice

If you have seen me travel, you have seen me with a pile of magazines, going through them methodically, tearing out articles that seem relevant and of interest. Sometimes I read them immediately, sometimes I “save them for later when I have time.”

I brought such a pile of magazine tear-sheets with me to Tinos to read during my two weeks of R&R. And in the middle of them, somehow, I found very old notes (like from 11/14/2002 old!) about a speech I heard Warren Buffet give at the McDonough School of Business. I am not sure how these notes go into this pile, and I am not sure how they survived the last 16 years (!!) but they are timeless and still so very relevant today.

Buffet’s advice:

  • Do work you love and are passionate about.
  • Always follow the front-page test: if you don’t want your words or actions on the front page of the Washington Post, don’t say or do the thing.
  • Think about who your heroes are.
  • Don’t marry for money, especially if you’re already rich!
  • Don’t save sex for old age. (Yes, he did say that!)
  • Your life’s success is measured by who loves and respects you.
  • There is no such thing as “business ethics.” There’s just ethics.
  • Don’t pay attention to the economy. Focus on what is knowable and what is important.
  • Don’t be envious, it only makes you feel bad.
  • Run your business like it’s your only asset and you can’t sell it for 100 years.
  • Don’t be bought.
  • What you are later in life is determined today. Have good mind and body habits.
  • There are a lot of things you can’t control – but you can control the type of person you are.

 

Learning from the field

I spend my life in the field, and the start to this year is no different. By the end of January, I will have visited 30+ stores that carry Alchimie. From every visit, from every interaction, I learn something new – what is working with my brand, what we can do better, and more.  

 I also spend most of my waking hours trying to figure out why certain locations sell a lot, and others less. I asked Marie Cook, who works in The Woodlands Beauty Evolution store in Houston, how she does it – not just with Alchimie, but with all of the brands she carries. She has been successfully selling beauty for 23+ years, and is filled with knowledge and advice. Read on…

 AP: How long have you been working with Walgreens? 

MC: I started with Walgreens on June 27, 1994, so a little over 23 years and six months.

AP: Please tell me how you started with Walgreens, and why? 

MC: Before Walgreens, I had worked in the retail industry for 6 years and I loved the retail business. When my husband made the decision to retire from the U.S. Navy, we left Japan, and I came ahead to Texas, while my husband completed his last six months aboard a ship. When I arrived in the Spring, I made several friends who worked for Walgreens, and I decided to apply. When they placed me in Beauty Care, I knew I had found my home.

AP: To you, what does Walgreens stand for? 

MC: For me, Walgreen’s represents stability. The company is devoted to studying their clientele, and providing the types of product that will sell in any given location.

AP: Have you always been in the same store? If so, why? 

MC: No, this is my second store. In 1998 a District Manager (DM) from Chicago was sent to work in Houston. He heard about my performance and he came to my store and ask me if I would work for him to run the beauty department in one of his new store that was going to open on May 4 of 1998. I was glad I accepted the offer, because I had achieved and accomplished and received recognition awards for my hard work under his watch until he retired. I know I made him proud. Besides these two stores, I was actually sent by my DM to many other stores to help out in beauty departments. When Walgreens started expanding, I was sent with the District Beauty Supervisor to help set up beauty departments in the new stores. I was also sent to some existing stores to help the beauty departments set up for Christmas and help others do the resets.

AP: In your own words, please describe your position to me?

MC: Sales and Customer Service: I promote best selling products to exceed my targets. I share success stories and learnings with other stores to enhance their performance, inform team members and leaders how to insure store success in beauty. I engage with customers in conversation about their beauty needs and exhibit a sincere concern for the customer. I am to offer tactful, informed, and personalized advice, tips, and product suggestions based on customer’s beauty needs and desires. I do demonstrations and makeovers. Most importantly perhaps I think about the long term, and offer extra customer care to build relationships and enhance customer loyalty to inspire the next purchase and repeat business.

AP: What is your favorite part of your job? 

MC: Making people feel beautiful about themselves inside and out.

AP: How do you consistently make your goal? What are your tips for success? 

MC: I consistently make my goal by planning ahead, monitoring and printing out my daily departments sales, and focusing on the goal to stay on top. I mix up the displays, do event tables, and keep the merchandising interesting for my customers. Also, I play with my outfits: I like to color coordinate my outfit to match with my theme. It attracts customers’ attention and it’s a great conversation starter.

AP: How do you self-motivate every day? 

MC: Loving what I do and my customers appreciating what I can offer is the key for my positive attitude.

AP: What are the keys to your positive attitude, regardless of traffic in the store? 

MC: Passion and drive are the keys for my self motivation everyday. I truly love what I do.

AP: What would be the one suggestion you have for Walgreens corporate? 

MC: My suggestions for Walgreens is to do more beauty training and keep us up to date with all the new beauty trends. For me, knowledge is power. Also better incentives would be helpful, including recognition for top sales, extra customer care winners. I would love to be invited to the headquarters in Chicago to receive an award before my 25th year. This is on top of my wish-list: to get flown somewhere again, all company expense to receive a recognition award and be on the Walgreens World Magazine one more time.

AP: What are the words of wisdom you have for your fellow beauty team members? 

MC: Do what you love and love what you do. Don’t be an expectation, be an inspiration. Own it, Love it, Live it. Care. Win Together. Inspire.

 

Wisdom from Jacques Courtin

I got away this past weekend – to a magical, beautiful place filled with soul and serenity – Tulum, Mexico. It was the perfect spot to rest my body and resource my mind.

Listening to the waves of the Caribbean Sea, I read a book that I have been carrying around with me for over a year – A Beautiful Success by Jacques Courtin – of Clarins fame. This is his story, his family’s story, his brand’s story. Established on March 15, 1954, Clarins began with a weight-loss device and a body treatment Institute. The first Clarins product was the “Tonic Body Treatment Oil,” a product that is still sold today. From an assortment of body products that complemented the Institute’s treatments, Clarins expanded to a full range of facial products, makeup, and fragrance. Combining the best of nature with the best of science, combining at-home products and treatment centers, Clarins came to represent “serious beauty.” A great example of what I want Alchimie to become!

While this book can’t be reduced to one-liners, there are some great ones, which are relevant beyond the world of beauty, and worth remembering on a daily basis.

“Do more. Do better. Enjoy what you do.”
(His key to success, and to happiness)

“Listening. Thinking. Acting. My company was based on this.”
(How often do we do those three things, but not in that order?)

“Everything starts with the word no.” He continues: “If someone says no you can immediately ask why. It’s pretty certain that with a little persistence you’ll wind up finding out the reason. At that point, you have all you need for adjusting your argument to fit the situation; you’re suddenly armed to win.”
(This reminds me of the most important lesson my sales teacher taught me: “No is just the start of a conversation.”)

“Always begin a difficult conversation with the magic words ‘You’re right.’ “You’re right’ is a sentence that everyone should be required to learn – human relations would take a huge leap forward.”
(He says this in the context of customer service challenges, but really it is true in general.)

“I sometimes ask people who work with me: ‘Would you like to be the one hearing what you’re saying?’ Sometimes nothing more is needed to help someone see they could maybe express themselves less awkwardly – and to make them want to try again, with different words.”
(We can never do this enough… in all personal and professional conversations.)

ISPA: highlights from the exhibit floor

ISPA day 2 is nearing the end, and I feel energized, inspired, and so glad to have seen so many of my spa friends. Wise Voices, the general sessions, and the professional development sessions have been amazing. And the show floor has impressed me… Here are some of my favorite booths. If you have not yet had the chance to walk the exhibit floor front to back and back to front, here are brands and people you will not want to miss.

COOLA Suncare (booth 613)

When my brother-in-law could not find a sunscreen that did not irritate his skin, I turned to COOLA upon the recommendation of a friend. And the brand lived up to its promise: “healthy sunscreen people want to wear.” I chatted with Michelle and learned more about the brand – and had my burning question answered: this is not organic sunscreen. Why? Because that is impossible, it is an oxymoron. The active ingredients (both in the physical and chemical blocks) are not organic. But the inactive ingredients are 70% certified organic. We had a great conversation on ingredients, marketing, and labeling, and agreed that “the best sunscreen is one that is worn.”

Dog Fashion Spa (booth 251)

If you know me, you know I am not a dog person. So seeing this booth was just so intriguing to me I had to stop by. Elena was wonderful, she explained the brand to me – which answers the needs of “how do you cater to a dog parent?” Apparently, 60% of our spagoers are dog parents. They take care of themselves, and of their pets. So expanding beyond the pet market made sense for this luxury pet brand – selling products and accessories for pets that have the best parents!

Hydrafacial (booth 1005)

I had a birthday during ISPA and so was looking for anything that would make me look fresher, younger, more glowing. Come in Greg and Mechele from Hydrafacial, with the best gift – a 20-minute treatment to accomplish all of the above. Mechele, one of the Hydrafacial therapists who has been with the brand for 12 years (and you won’t believe her age!) is technically perfect and a wealth of information on the device. It’s a facial with extra “oomph.” My skin confirms it. Stop by and get your treatment.

Magaschoni (booth 106)

I know this brand from my favorite clothing boutique in DC, Betsy Fisher, and did not realize it was so present in the spa world (this is their second ISPA). Known for its quality cashmere clothing, which comes in a rainbow of colors, Magaschoni is represented in the leading spas of the world, including Ritz-Carlton and Four Seasons. If nothing else, stop by to feel the merchandise… so soft and luxurious.

SalonBiz (booth 154)

I am biased as I think this company (you might know it as SpaBiz) has the best-looking CEO in the history of CEOs. But seriously, stop by and drop your business card to have a chance to win an Apple watch. While there, speak with Bradley about hotel integration, the mobile checkout system (for iPad), and learn more about the SalonBiz app, which therapists have embraced wholeheartedly. You might even meet your loved one at that booth…

Universal Companies (booth 1010)

There are many reasons to stop by this booth. The Universal catalogue is, and has been for 30 years, the “Spa Bible.” And Universal is always re-inventing themselves and growing. Case in point: their September acquisition of A La Mode Partners. In a sign that the Universe goes full circle, Tracie Wertz, who used to work for Universal Companies, left to launch her own retail company (A La Mode Partners), is now back with Universal. She will be expanding and managing the retail division at Universal. Stop by the booth to speak with her about the experience of selling her company – and to discover two new brands: Vita Jewel (water bottles with gemstones to purify and alkalize water) and Sparkle (ingestible collagen).

Enjoy the rest of ISPA, and explore the exhibit floor. And when you’re done with that, head over to the Relaxation area for more amazing brands including SpaRitual.

A Day in the Life

A day in the life

5:00 AM – 5:45 AM
Alarm goes off; check phone, texts, emails, and social media while not quite awake.
Coffee, then review priorities for the day.

5:45 AM – 7:00 AM
SoulCycle or morning run. My goal is to exercise three times a week, which I do almost every week.

7:00 – 7:30 AM
Morning call with Anne & Dad, Geneva Switzerland; Discuss European distribution and Alchimie marketing calendar for Forever Laser Institut.

7:30 – 8:00 AM
More coffee; chat with Husband before the day starts; sometimes I eat breakfast… but rarely. Shower, shampoo and DIY blowdry, Alchimie morning product routine (face and body), red lipstick always, head to Alchimie office.

8:00 AM – 9:00 AM
Budget review; sign checks; email check-in with all team members.

9:00 AM – NOON
Sales focus: follow up phone calls to existing clients; get feedback, share marketing plan for relaunch of body products. Coffee with potential new client.

NOON – 1:00 PM
Order lunch from Stachowski’s Market (club sandwich, no bacon); eat half while regrouping my to-do-list. Calls with sales team and freelancers.

1:00 PM – 2:00 PM
Weekly Accountability call meeting (with 3 other women business owners who have become my best girlfriends): review accomplishments of last week, share priorities for this week, provide input and ask for input as needed.

2:00 PM – 3:00 PM
Meet with my EA Sherrod: discuss various projects and priorities, review travel plans and calendar for the next week. (Thank goodness for him, he keeps me sane)

3:00 PM – 4:00 PM
Weekly Skype call with my PR Director, Catherine: review pending press, makeup artist partnerships, future launches. (Always reapply lipstick before Skype!)

4:00 PM – 5:00 PM
Return calls, follow-up on overdue emails. Write at least three thank you notes to clients, friends, and team members.

5:00 – 6:00 PM
Writing time: work on my blog, Adamant about Beauty, write style piece for Huffington Post, research next trade magazine column.

6:00 PM – 6:30 pm
Alchimie Forever team has left for the day, office to myself. Regroup. One glass of well-deserved wine. Return emails.

6:30 PM – 7:00 PM
Call with my Husband to “calendar” i.e. plan our schedule for the next two months.
He lives in New Orleans, I live in DC. Long distance love requires planning.

7:00 PM
Dinner with BFFs at Peacock Café in Georgetown, my absolute favourite!
Harvest fettuccine is my current go-to on the menu.

9:30 PM
Last email check; review calendar for tomorrow – realize I am on the road for the next three days and need to pack. Do said packing, with a brief fall into the black hole of Instagram / Pinterest / Twitter / and the latest social media craze.

10:45 PM
Evening beauty routine; delightfully get in bed, read a few pages of the current selection for Book Club (all DC authors, they often attend Book Club so reading is a must!).

11:00 PM
Sweet dreams! I need my beauty sleep!