Ada wears purple in 2007

Purple Does Something Strange to Me

“Purple does something strange to me” said the German-American poet Charles Bukowski. Purple does something strange to me too.

Purple, whose aura began because of its rarity in nature and the expense of creating the dye, is often associated with spirituality, mystery, and magic – which is exactly why it became our brand color.

Alchimie (pronounced al-shee-mee) is the French word for Alchemy. And alchemy, is the medieval science that pre-dated chemistry. Part of alchemy was chemistry, part was magic. My sister Cyrille and I chose our brand name specifically because skin care is part science, and part mystery. (We also loved the fact that the alchemists were the first to look at plants as having healthful benefits). And we chose our brand color because of its association with magic.

The more I learn about purple, the more it continues to fascinate me. Apparently, I am not alone, as Ultra-Violet (a shade of purple) was chosen as the 2018 color of the year by Pantone.

Why is purple so special?

So next time you come across something purple, notice its magic. As one of the characters in Alice Walker’s The Color Purple said, “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.”

Our Business Didn’t Start as a Business… Our Origin Story

Alchimie Forever does not exist because one day my father, Dr. Luigi L. Polla, sat at his desk and decided to start a skin care brand.

Alchimie Forever does not exist because a consultant ran focus groups, identified white space in the market, raised some money, and created a business.

Alchimie Forever exists because my father is a softie and can’t stand to see children suffer.

Alchimie Forever exists because 30+ years ago, my father couldn’t find the perfect product to help heal the skin of his young patients post procedure.

Let me tell you our “origin story.” (Thanks, Marc Ross, for teaching me this terminology.)

My father opened his dermatology practice in Geneva, Switzerland, in 1986, and was the first dermatologist to offer pulsed dye laser technology to treat children suffering from Port Wine Stains and hemangiomas. Parents brought their children from near and far to have Dad erase these debilitating birthmarks, an endeavor that required numerous treatments over a period of months, sometimes years.

I was already working with my father back then (at the front desk) and I remember hearing the children crying from the pain, as the laser treatment created heat and discomfort, redness and inflammation, and a burning sensation. And if there is something my father can’t stand, it is a child in pain (he switched his medical specialization from pediatrics to dermatology after realizing he could not handle seeing terminally ill children). He needed a product to help make them feel better – to help heal their skin.

Not finding the right product, he created his own “recipe.” He would send his patients’ parents to a neighborhood pharmacy with a compounding prescription, the pharmacist would whip up a magical product in little white jars right there and then, and the child would stop crying. The prescription was for what is known today as our Kantic Brightening moisture mask. This compounded product, meant to help heal the kids’ skin post procedure, smelled so good that the mothers ended up also using it, and asking for more at the follow-up appointment: “it makes my skin glow,” they would say. For their convenience, we ended up “pre-making” the product.

One product led to another, and to another, and finally to the brand that became Alchimie Forever.

Alchimie Forever exists because of what is still our hero product, our Kantic Brightening moisture mask.

Long before this mask had a name, it had a loyal following.

Long before we had a brand, we had skin care solutions.

Long before we had a business, we had a mission.