Blueberries: Queens of the Berry World

Blueberries have the best of reputations: they are filled with antioxidants, colorful, round, and delicious. The Vaccinium myrtillus L. fruit, known in English as bilberry or European blueberry (very similar to the American blueberry), has powerful protective properties which have been known and utilized since the Middle Ages. Today, blueberries are even claimed to be “the most powerful antioxidants of all.”[1]

The European blueberry is Alchimie Forever’s signature ingredient – and not just because they are purple… Here are their three main benefits at the level of the skin.

1.Anti-redness benefits.

Blueberries play a role in the management of flushing symptoms: they tighten and protect fine capillaries thanks to anthocyanins,[2] and are thus ideal in skin care products targeting redness-prone skin. The vaso-protective effect of the European blueberry was first described in the 1960s, when the fruit’s capillary resistance and permeability were first analyzed. Since, studies have confirmed that blueberries increase capillary resistance and thus decrease redness.[3]

2. Antioxidant benefits.

Antioxidants aim to prevent, stop, or repair the damages that are caused in our skin by free radicals. Specifically, the flavonoids found in European blueberries (more specifically the anthocyanosidic extract) are powerful neutralizers of free radicals,[4] with the following benefits: they inhibit lipid peroxidation[5] (leathery coloration of aged skin) and prevent the degradation of collagen (fine lines, wrinkles, loss dehydration).[6]

3.Iron chelating activity.

Iron has often been featured in the health and consumer press in the context of anemia (i.e. iron deprivation). While many have discussed the various ways of ensuring appropriate iron intake, whether through diet (red meat and various fruits and vegetables), or through the daily use of supplements, few realize that excess iron is an accelerator of aging (skin and otherwise). Read more here (ADD LINK TO https://adamantaboutbeauty.com/2013/06/24/iron-in-skin-aging-less-is-more/ )

or watch this YouTube video (ADD LINK TO https://www.youtube.com/watch?v=QsDr1d1pQhw ) if I have piqued your curiosity.

Indeed, excess iron is involved in various chemical reactions that lead to the production of the hydroxyl radical, one of the most harmful free radicals.[7] Once again, the European blueberry comes to the rescue and plays a key protective role. Both quercetin and myricetin (two types of flavonoids found in this fruit) have iron chelating properties, meaning that they minimize the formation of free radicals stimulated by excess free iron and UV light and prevent accelerated aging.8

So eat your blueberries, but put them on your face too!

[1] Wu X, Beecher GR, Holden JM, Haytowitz DB, Gebhart SE, Prior RL. Lipophilic and hydrophilic antioxidant capacities of common foods in the United States. J Agric Food Chem. 2004;52(12):4026-4037.

[2] Bagchi D, Sen CK, Bagchi M, Atalay M. Anti-angiogenic, antioxidant, and anti-carcinogenic properties of a novel anthocyanin-rich berry extract formula. Biochemistry (Mosc). 2004;69(1):75-80.

[3] Morazzoni P, Bombardelli E. Vaccinium myrtillus L. Fitotherapia. 1996;67(1):3-29.

[4] Lichtenthaler R, Marx F. total oxidant scavenging capacities of common European fruit and vegetable juices. J Agric Food Chem. 2005;53(1):103-110.

[5] Sakagami H, Asano K, Takahashi K, Terakubo S, Shoji Y, Nakashima H, Nakamura W. Anti-stress activity of mulberry juice in mice. In Vivo. 2006;20(4):499-504.

[6] Morazzoni P, Bombardelli E. Vaccinium myrtillus L. Fitotherapia. 1996;67(1):3-29.

[7] Polla AS, Polla LL, Polla BS. Iron as the malignant spirit in successful ageing. Ageing Res Rev. 2003;2(1):25-37.

8 Svobodová A, Psotová J, Walterová D. Natural phenolics in the prevention of UV-induced skin damage. Biomed Papers. 2003;147:137-145.

 

Traveling in beauty

I travel. A lot. I crisscross the country every which way for work and I love it. I often am on four to five flights each week and I often change time zones and climates two to three times each week. And I still get compliments on my skin. Here are my best beauty travel tips.

  • I pack so many beauty products that I always have to check my bag. So if you are adamantly opposed to that, just stop reading right now.
  • I think of skin care like I do about clothes – in terms of changing climates: it’s all about layering. T-shirts + jackets = serums + moisturizers. I add and layer as need be and am equally prepared for Puerto Rico and Seattle weather.
  • Airplane air is drying, so many of those products are aimed at maintaining moisture – oils and heavier moisturizers that I would not necessarily use daily during a week in the office. Our Gentle cream cleanser. Our Kantic+® Intensely nourishing cream. My current favorite facial oil. Lots of serums.
  • Also because airplane air is drying, I always have a travel size of our Kantic® Brightening moisture mask in my purse and I apply some on any flight longer than 2.5 hours. (This also prevents me smelling like airplane all the time, which is a most lovely benefit).
  • Because of my line of work, I get a lot of samples and gifts of beauty products. I use travel as a way to test them. This morning, as part of my multi-step facial routine, I tried a sample of the new Elizabeth Arden vitamin C capsules (received as a gift on the road in Puerto Rico last week). I also take full-size gifts on the road (hence checked suitcase) and leave them in the hotel bathroom if I don’t fall in love with them and imagine that a lovely hotel attendant will find them and fall in love.
  • I have an amazing walk-in shower at home, but no bathtub. So hotel rooms with bathtubs are like a treasure. I pack bath oils (I love any Clarins body oil in my bath), bath salts (Kneipp and Aveda, always lavender, are my favorites), and take baths.
  • These baths are the perfect excuse for a mini facial “at home,” aka Gentle refining scrub and Kantic® Brightening moisture mask. Proper exfoliation is always important, but I feel it is particularly key on the road to keep my skin bright and glowing.
  • Because I am on the road so much, I maintain the same body care routine on the road as I do at home. Firming gel for neck and bust. Optimizing body contour gel. Soothing body lotion. (Are you starting to see the need to check my suitcase…?).
  • Flights are terrible for swelling in the lower extremities. So a leg and foot massage with our Dry skin balm is a must every day I fly.
  • One thing I do not travel with is my hairdryer, and hotel room hair dryers are not always amazing. A DryBar appointment on the road helps me look my best for important meetings.
  • And finally, every morning, a tall glass of water with EmergenC (Super Orange), and a shot (to drink not to inject) of Vitamin B12.

May your travels be safe – and beautiful!

On Sales

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder. 

Belief in my product is (also) at the core of why, and how, I sell. And belief, supplemented with sales methodologies and frameworks, can only yield even better results. 

I attended sales training last week, and here are the three most important things I learned, and re-learned. 

1. When walking into a potential account “cold.” 

Three easy steps to make an in-person cold call easier:

  • Who: Introduce yourself; name and company name. 
  • Why: Address the reason for your visit; incorporate a compliment whenever possible. For example: “I saw your Instagram account and love it and wanted to see more in real life” or “Congratulations on the great press mention in last week’s issue of XXX, the article made me want to stop by.”  
  • What’s in it for me: Address the benefit associated with your visit, for example, free products to try. 

2. When walking into an existing account for a followup visit. 

Here, the relationship is established, and it can sometimes get easy to treat a followup sales visit as a social call. To help make sure you are making an impact, and to ensure good note-taking and follow-up post-visit, use this framework: 

  • Situation: Who, where, when.  
  • Pain: What pain points were discovered? How can you further improve the relationship? 
  • Impact: What are the followup actions to ensure a positive impact from the visit? 

3. When negotiating a sale. 

First, replace the word “negotiate” with the word “trade”, which is both less aggressive and more positive. 

Second, here are the trading steps to follow: 

  • Get all negation items out (figure out the list of “asks”). 
  • Repeat what you heard (active listening). 
  • Prioritize the issues (so you know which “asks” to focus on). 
  • Qualify the decision-maker (don’t waste their time or yours talking to the wrong person). 
  • Make the office, be clear and concise.
  • Listen and repeat their counter-offer. 
  • Confirm the “expiration date” of your offer. 
  • Agree to consequences. 
  • Confirm all with email and contract. 

Music for Every Moment

I love silence. But sometimes I need music. 

Waking up 

Still Beyond by Leon Bridges. Beautiful, calm, inspiring, happy, in love. 

Driving 

212 by Azealia Banks. Obviously, I do not drive with children in my car. 

Working out 

Italian rap does it every time (right now, Fedez and Baby K).

Inspired at work 

Blood & Tears by Joseph. All about hardship and persistence, it always gets me motivated. 

When I need to get pumped for a meeting

Anything by Sia

Getting ready for date night 

Little Bird by Annie Lennox. Channeling Demi Moore and her blowdryer…

Mellowing out 

Shelter by The XX, Let it Happen by Tame Impala. 

 

Self-care + skincare + looking at yourself in the mirror

To me, skin care has always been more than skin deep. 

At the heart of our origin story is self-care 

“Self-care through skin care.”™

Also at the heart of our origin story is the idea that how you look impacts how you feel, which in turn impacts how you act. 

“Looking good, means feeling good, means doing good.” 

You can learn more about our tag lines by watching this video

In a time that seems defined by over-work, over-connectedness, stress, and mental health concerns, taking care of one’s self is an absolute must. Self-care, of course, takes many forms (exercise, meditation, religion, food, and more), and means something different to everyone. 

In my world, self-care relates to beauty, skin, and looking at myself in the mirror with kindness and gratitude. 

In my world, self-care means applying creams, lotions, potions. Self-care means spending time in my bathroom focusing on myself, and only on myself (my bathroom is a phone-free zone, the only one in my home). Per my mother’s advice, I spend a lot of time looking at myself in the mirror. I inspect all of the infinitely minute changes that take place every day. Changes in my skin, my face, my body. I look at them, I acknowledge them, I welcome them. I smile at myself. I tell myself I am beautiful. Not in a vain way, rather, in a kind way.  

In a time when we all need to be reminded about the importance of self-care, I am grateful for the many brands (beauty and otherwise) that focus on this message. The most recent example (which inspired this blog post) is Birchbox – and their new You-Time campaign 

Next time you look at yourself in the mirror, ask yourself “Who do you see?” Answer with positivity and kindness. 

 

One step at a time…

Summer is the time for barbeques, beaches, sundresses, and most of all sandals and flip flops, and even spending time barefoot. Our feet get to come out of closed shoes and show themselves… Indeed, I have spent the better part of the last ten days sans shoes as I am in Tinos, Greece, and am spending my days at the beach. I have a renewed appreciation for feet, often viewed as the lowliest part of our anatomy, and how essential it is to take good care of them. 

Did you know: 

  • There are 52 bones in a pair of feet – almost one-quarter of the total number in the human body. 
  • Socrates once said, “When our feet hurt, we hurt all over.” 
  • The typical American woman owners 27 pairs of shoes, and spends $277 on shoes annually. (Although Carrie Bradshaw estimated she had spent $40,000 on shoes in a season four episode of Sex and the City…) 
  • The average shoe size of American women is 8. 
  • 23% of women get a monthly pedicure. 
  • And yes, feet rank #1 on the list of most common sexual fetishes. 

(All data from Allure Magazine). 

My foot care rituals include cuticle oil nightly (I love CND’s Solar Oil and SpaRitual’s Cuti-Cocktail Nail and Cuticle Oil), my Dry skin balm daily, and using a nice foot file weekly (SpaRitual’s Soul Mate Eco Foot File is the best). What are yours?