Sugarcane packaging – what does this mean?

If I had to choose a 2020 beauty industry buzz word, it would have to be Sustainability. Sustainability has been identified as a key 2020 beauty and fashion industry “trend” by numerous trade news outlets, including The Business of Beauty, Beauty Independent, BeautyMatter, and more.

What does “sustainability” mean? This is what the dictionary says:

  • the ability to be maintained at a certain rate or level
  • avoidance of the depletion of natural resources in order to maintain an ecological balance

What does sustainability mean to my brand Alchimie Forever? It means that we pay attention to the environmental impact and carbon footprint of everything we do, from sourcing packaging and raw materials to avoiding plastic water bottles in the office. It means that we are constantly striving to improve our practices to be more Earth-friendly.

This week, we introduced more environmentally-friendly packaging, with the arrival of our Purifying gel cleanser in a new sulfate-free formula, and in a new sugarcane plastic bottle. Since this announcement, many of you have reached out with questions about sugarcane packaging. Here are some answers.

  • Our supplier is a family-owned Italian manufacturer – given how the Italians perhaps best know how to craft beautiful things and how we love to work with other family-owned businesses.
  • The sugarcane plastic we use is a bioplastic obtained from renewable sources, specifically a poly-ethylene derived from sugarcane ethanol rather than from petroleum.
  • The production process of sugarcane plastic results in lower carbon dioxide emissions as compared to the production process of “normal” plastic.
  • The performance of this material is the same.
  • Yes, this type of plastic is more expensive than “normal” plastic. And no, we did not pass this cost on to you as the price of our Purifying gel cleanser is remaining $41 (as it has been for years).

Next up, our Gentle cream cleanser will be repackaged in this same sustainable packaging later this Spring, with more steps towards sustainability to follow!

January Detox

I am all about New Year’s Resolutions. I love making that list and working through it. This year, at the top of my list, is to be and feel healthier. What does that mean, you ask? I am not quite sure… but I know I want to feel better than I did in 2019. Lighter (literally and figuratively). Fresher. Stronger.

To set myself up for success for the next 12 months, I am starting with a 21-day cleanse, a Swiss version of the popular Whole 30.

What does this entail?

  • No alcohol
  • No carbohydrates
  • No sugar
  • Limited dairy
  • Limited fat

I am on day 4, and while I am somewhat hungry, I feel great. No headaches. No cravings. I am eating lettuce, green vegetables, cornichons, tuna, ham, bouillon, shrimp, steak, and eggs. Cottage cheese (only dairy allowed). Apples (only fruit allowed). A little bit of olive oil, and a little bit of mayonnaise (my cheat). Raw almonds. I am drinking a whole lot of tea, and in an emergency, a Coors Edge (nonalcoholic, minimal carbs).

What am I hoping to accomplish?

  • Prove (to myself) that I can do it, that my willpower and self-control are stronger than any cravings I may have
  • Lose a couple of pounds
  • Reset my metabolism
  • Shift my cravings
  • Refine my rituals

For this cleanse to have long-term benefits, I have realized just four days in that it is all about the habits and rituals. A glass of wine when I get home to unwind. Cheese and crackers every time I am in an American Airlines Lounge (which is many times per week), sometimes even when I am not hungry. The list goes on. And that’s why this cleanse is 21 days. It takes 21 days to change a habit.

Step 1 to feeling and being healthier: changing some of my habits, refining some of my rituals.

4 days in, 17 days to go. And then forever healthier.

2019 Books

“Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading.” – Lena Dunham. 

As 2019 draws to a close, I realize I have read 31 books this year. Fiction, non-
fiction. Short, long. Great, less great. For book club, not for book club. Here are my favorite, in the order that I read them.

  1. Le Petit Prince by Antoine de St. Exupéry. I started 2019 with this book, which I have read a dozen times at least. There is a reason why this novella of love, loss, friendship, and loneliness is one of the best-selling and most translated books ever published.
  2. On Becoming by Michelle Obama. I miss the Obamas. That is all.
  3. Love you Hard by Abby Maslin. I don’t often cry while reading, but this memoir of love, loss, and marriage is a real tear-jerker (in the best sense of the word).
  4. The Banker’s Wife by Christina Alger. The author is a friend of a friend and a fellow Harvard graduate, and discovering her writing is one of my 2019 highlights.
  5. The Darlings by Christina Alger. I am addicted.
  6. Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou.The best book I read this year, this Theranos exposé is proof that reality is indeed stranger than fiction.
  7. Profits Aren’t Everything, They’re the Only Thing by George Cloutier. A powerful reminder that profitability enables the mission.
  8. Girls Like Us by Christina Alger. Christina, please write more faster.
  9. The Fifth Risk: Undoing Democracy by Michael Lewis. A must read in today’s political climate. (Truly, anything by Michael Lewis is a must read).
  10. The Friends We Keep by Jane Green. A touching book about friendship.
  11. The Book Charmer by Karen Hawkins. A lovely story about a small town and the power of books.

My goal for 2019 was to read a book per week. I did not quite get there – although I do plan on reading four more books before 2020:

This has been on my reading list since this past summer. It is time.

Getting a head start on my holiday gift list

I love the holiday season for many reasons, and one of these is the gifting… receiving gifts, of course, but even more, giving gifts. I love to think of the perfect present for everyone on my list, I love the look on their faces as they open the gift I carefully selected and wrapped for them.
Here are some of the items that made my list for this Christmas.
1. Who doesn’t want something soft and cozy? Freecountry butter pile fleece blankets. These come in colors that will please everyone, and I love to get them embroidered for that extra personalized touch. I love these for nieces and sisters.
2. Just as soft and cozy, these Soft Surroundings cuddle up slippers are also on my list, ideal gifts for my BFFs.
My friends who keep their phones on their bedside table and look at them during the night and first thing in the morning will be getting the Oct17 Wooden Alarm clock. And actually, I may have to get one for myself.
3. I don’t have children, but I have children in my life. And for them, Jacadi is who I turn to.
4. The Book Of Symbols: Reflections on Archetypal Images will give those on my list who have everything something to look at and to think about. Thank you The Georgetown Dish for the recommendation!
5. I discovered Blenko Glass during one of my work trips to West Virginia. With over 120 years of history, their shapes remain modern and are forever practical. The ruby water bottles are particularly giftable.

Happy holidays, and happy holiday shopping!

50 days left…

There are 50 days left in 2019. You read that correctly. 50.

I can’t believe it, I have not yet accomplished all I set out to do this year, I am not ready for 2020 to be here, and I am slightly freaking out about this. Then again, I have 50 days. So here is what I am doing between now and then:

  1. Holiday gifting planning. Yes, I am starting now, and this is possible the funnest project ever.
  2. Compiling a list of everything I have accomplished so far in 2019. It feels good to see that while I am not close to checking off everything on my goal list, some goals have indeed been achieved.
  3. Starting my “2019 year in review” project, something I tend to do early January (looking backwards). This year, I decided to do this earlier so that I can still course-correct if there is something that needs to happen before 2020 that has not yet been put in motion.
  4. Daydreaming (not planning) about 2020. Letting my brain imagine things that can be next year, so that when the actual planning begins (later in December), I will have some creative, out of the box ideas.
  5. Reviewing my financials. Personal and professional. So that I don’t have any surprises come December 31st, and can make adjustments where need be, if need be.

How are you preparing for a successful end of 2019?

Change + Disruption + Triggers + Purpose

“The only constant is change” said the Greek philosopher Heraclitus, and this has never been truer than today. Change is both an opportunity and a challenge, and I love (and need!) reminders about how to deal with change and disruption. Yesterday, I was reminded of just that by Carol Sanford.

Sanford encouraged her audience to think about the sources of change, namely:

  • Startup business phase
  • Growth business phase
  • Economic downturns
  • Industry / market disruption
  • Personal situations

The two typical responses to disruption are:

  • Panic / blame others / feel like a victim
  • Work to reduce harm / slow impact of change

Both of these responses are reactive.

“What makes you reactive?”

Sanford encouraged us to ponder this important question and to think about our behavior when we are in “reactive mode.” Words such as “defensive, demanding, insistent, unable to hear others, aggressive” come to mind.

Instead, Sanford advised, approach change and disruption in a purposeful way. Questions to ponder to move from a reactive mindset to a purposeful mindset include:

  • What are you seeking to contribute to the world?
  • What is the intended outcome?
  • What does the group of people you are interacting with (employees, customers, family) need from you?

Know your triggers. Respond, don’t react. Act from a place of purpose.