This week (quarantine week 3) has been particularly challenging because the current reality has lost its novelty and is starting to sink in. I finally realized on Monday that life is going to be this way for another 4-6 weeks (hopefully not much longer, please).
I wrote last week about my new sanity rituals, which while I am (mostly) following, are not helping (much). I do not feel inspired. I do not feel productive. I do not feel creative. When this happens during “normal life,” I go out in the field and visit Alchimie Forever customers. Nothing re-engages me in my brand, in my work, than being out in the field, listening to our brand ambassadors, learning from them, feeling their enthusiasm rub off on me.
In “current life,” however, that is not possible. So instead, I turned to customers, business leaders, brand owners, for some remote inspiration. Here are four things that have helped me re-engage.
A remote training session with Heyday. This was almost as great as being in the field, visiting with the Heyday therapists IRL. Their questions, their feedback, their enthusiasm was contagious even “just” on the screen. And this gave me an opportunity to wear lipstick (first time in two weeks…), which felt wonderful.
The COVID-19 speech by Marriott International President & CEO Arne Sorenson. I am a Marriott girl through and through, and will forever be after this speech, possibly the best crisis communication I have heard. Honest, realistic, hopeful, compassionate, emotional.
“As a brand founder who experienced the 2008 financial crisis and recession, the experience taught [me] lessons which [I have] applied for the past 12 years, including the importance of keeping a lean team, focusing on profitability versus growth, and reinvesting profit into hiring and product development. … Scrappy is the new sexy. It’s hard to see when the party’s over when times are still good, but I’ve been preparing for another moment like 2008 because it was so traumatizing.”
The community efforts by Mathilde Thomas, Founder of Caudalie. Her brand sent hundreds of products to hospitals throughout France to help with chapped, irritated skin. In her LinkedIn post about this, she encouraged everyone: FAITES CE QUE VOUS POUVEZ POUR AIDER (Do what you can to help). Her example inspired me to reach out to MedStar Georgetown University Hospital to offer to donate some Dry skin balm, some Kantic Brightening moisture mask, and some Kantic+ Intensely nourishing cream. Because that is what I can do right now, right here, to help.
How do you stay inspired and engaged in your work, in your brand, during these strange times?