What Should Our Next Product Be?

The very day I announced that our newest product, our Advanced retinol serum with time-release technology was hitting the shelves, I was asked what our next new product would be. I felt like how I imagine a woman feels who has just given birth being and is asked when she is having another child…

Today, exactly two months post launch, I am ready to think about newness again. Here is what is on top of  my mind – I would love to hear your insights, requests, ideas, and input.

It if were entirely up to me, I would create a facial oil. Of all of the product categories that are represented by other brands in my skin care routine, oils are the most significant as I am always using two or three depending on the day. The Vintner’s Daughter Active Botanical Serum may be my favorite of all time (and certainly the most expensive product I have purchased in a long time!). I grew up using Clarins facial oils, which I still use today. I love the oils by Goldfadden MD, Indie Lee, Naturopathica (the carrot oil in particular). Can you tell I have a thing for oils?

Even better, a facial oil in capsules.

And, I love capsules. My Mom used oil capsules on her skin when I was little, and I remember seeing her open one delicately every evening – like it was a treasure of pure liquid gold for her face. She loved an obscure French brand that is no longer in business, and in trying to replicate that memory, I recently purchased the Advanced Ceramide Capsules by Elizabeth Arden. Maybe this purchase also has a little bit to do with my girl crush on Reese Witherspoon? I love opening up those little bubbles of deliciousness and love the feel on my skin, but don’t love the fragrance, or that they contain dimethicone. Could we create an even better product?

Another mask. After all, our Kantic Brightening moisture mask remains our hero product, top seller, and editor favorite, so it would be strategically sound to expand the “mask franchise.” Plus, we have had requests for a mask that is more focused on purifying and detoxifying. (I can tell you it won’t be a sheet mask however, I hate those). The pressure is on  – a second mask would have to be as perfect, as magical, as this first one…

A toner / mist / antioxidant spray. We don’t have a toner in our line because our cleansers are pH balanced to the skin. Having said that, there is something so refreshing about a mist, and it is one of the non Alchimie products I use. I love the Yonka Lotion PS mist that smells like lavender and often use it during travel…

At-home peel pads. Estheticians everywhere love our professional-only Brightening peel. I do too, and I must confess to sometimes using it on myself at home. So it is only natural to think about a “real” at-home version. Yet I have mixed feelings. Can we make better at-home peel pads than the Dr. Dennis Gross top-selling product? If we make them “safe” for consumer use, are they still effective? And if we make an at-home version, will consumers forego our professional peel treatment?  So many questions…

Wisdom from Jacques Courtin

I got away this past weekend – to a magical, beautiful place filled with soul and serenity – Tulum, Mexico. It was the perfect spot to rest my body and resource my mind.

Listening to the waves of the Caribbean Sea, I read a book that I have been carrying around with me for over a year – A Beautiful Success by Jacques Courtin – of Clarins fame. This is his story, his family’s story, his brand’s story. Established on March 15, 1954, Clarins began with a weight-loss device and a body treatment Institute. The first Clarins product was the “Tonic Body Treatment Oil,” a product that is still sold today. From an assortment of body products that complemented the Institute’s treatments, Clarins expanded to a full range of facial products, makeup, and fragrance. Combining the best of nature with the best of science, combining at-home products and treatment centers, Clarins came to represent “serious beauty.” A great example of what I want Alchimie to become!

While this book can’t be reduced to one-liners, there are some great ones, which are relevant beyond the world of beauty, and worth remembering on a daily basis.

“Do more. Do better. Enjoy what you do.”
(His key to success, and to happiness)

“Listening. Thinking. Acting. My company was based on this.”
(How often do we do those three things, but not in that order?)

“Everything starts with the word no.” He continues: “If someone says no you can immediately ask why. It’s pretty certain that with a little persistence you’ll wind up finding out the reason. At that point, you have all you need for adjusting your argument to fit the situation; you’re suddenly armed to win.”
(This reminds me of the most important lesson my sales teacher taught me: “No is just the start of a conversation.”)

“Always begin a difficult conversation with the magic words ‘You’re right.’ “You’re right’ is a sentence that everyone should be required to learn – human relations would take a huge leap forward.”
(He says this in the context of customer service challenges, but really it is true in general.)

“I sometimes ask people who work with me: ‘Would you like to be the one hearing what you’re saying?’ Sometimes nothing more is needed to help someone see they could maybe express themselves less awkwardly – and to make them want to try again, with different words.”
(We can never do this enough… in all personal and professional conversations.)