What we are doing right now, right here, to help

Two weeks ago, my youngest sister Roxane, a Medical Doctor at the hospital in Sion, Switzerland, asked a very pointed question on our Polla sisters Skype: “What can our beauty businesses do to help during this time of crisis?” I did not have an answer, but I did hear her question. A few days later, I saw on LinkedIn that Mathilde Thomas of Caudalie donated products to numerous hospitals in France. And I thought, well, we also have products that help with chapped hands and irritated faces… 

So I began my week with a donation of products to Medstar Georgetown University Hospital, the hospital that is affiliated with the business school I went to and that is less than one mile from my office. Similarly, in Switzerland, we donated products to my sister Roxane’s hospital (in Sion), the one affiliated most closely with my heart since she works there every day. 

In speaking of this with my sisters and my team, I was amazed to hear about their own initiatives to help and contribute to their communities. Here is what they are doing: 

Angie (NYC): “I gave a donation to New York’s Food Bank last month. This month, I am donating to José Andrés’ World Central Kitchen. I like that some restaurants are feeding healthcare workers and that also helps support the restaurant during these times.”

Emma (Arlington, VA): “I am buying books (used and new) from eBay US sellers instead of Amazon. It makes me feel better that I deal directly with real people and contribute something to them instead from big companies such as Amazon and Barnes & Noble. The sellers that I’ve dealt with so far shipped everything from their house which is listed on the shipping label of the packages that I received.”

Jenna (Reston, VA): “I baked assortments of cookies and sent them to friends and clients to cheer them up. Also, I live across the street from a trauma hospital so every night at 7 pm people in my building and surrounding buildings go outside on their balconies to cheer for the hospital workers at shift change. A small gesture, but it makes everyone (including myself) feel good.”  

Kelli (Charleston, WV): “I have compiled lists of local restaurants offering delivery or carry out and local businesses doing online sales or online classes that I share regularly on social media.”  

Mandi (Washington DC: “I have been ordering food from all of my favorite local restaurants and taking classes from my favorite yoga instructors (some donation-based and some free) and posting pictures to my social media to help build their client base.”  

Rachel (Geneva, Switzerland): “I have been buying groceries for a few older women who are high risk and should not leave their homes, both among my neighborhood and among my Forever Institut teammates.” 

Roxane (Sion, Switzerland): “I have been extra ‘gifty’ to my friends who have had birthdays in the last few weeks, since they can’t celebrate as they usually would. I have been having cupcakes delivered to them (from a brand called Melazic, a business owned by two sisters) as well as personalized cookies with positive messages from the brand Bobiskuit, also a woman-owned brand.” 

There is no right or wrong way to help or contribute. There is no act of kindness too small or too insignificant to matter. And it makes me so proud to be a part of a family, a team that instinctively takes care of their communities, of their world, of our world. 

 

Road Trip!

To say these are unprecedented times is an understatement. In the past week, two of my family’s businesses have been forced to close (for 45 days) per Swiss government regulations (Forever Institut and Forever Boutique). Many of the amazing spas and boutiques that carry Alchimie here in the US have chosen to close for two or more weeks. I have had entire days open up in my calendar as trips and meetings and events have been cancelled. And, I listened to my father’s request to not fly from New Orleans this week (I succumbed to the “I don’t ask you for much, but I am really asking you to do this for me” argument). Instead, I drove.

Or I should say we drove. My husband Edwin, my cat Chloe, and I took a road trip this week. We left Hammond LA on Tuesday at 6 pm and drove five hours to Birmingham AL. From there, yesterday, we drove 11 hours to “home,” in Georgetown, Washington DC.

While I am still processing everything that is happening, still adapting business practices, still getting used to what (at least for now) is the “new normal,” and still wondering every morning as to what the news will bring, these hours in the car brought me some clarity.

  1. My husband thinks road trip = fast food. We stopped at Wendy’s, Taco Bell, and Shake Shack (I did not partake). Also, drive-thrus are weird.
  2. Driving through 6 states, through cities and through the countryside made me realize how our country has an incredibly varied understanding of the current situation. Everyone is interpreting this reality differently – from signs on the highway encouraging drivers to “don’t travel, stop the COVID-19 spread,” to “it’s life as usual”, I saw it all. Including a gas station in VA where I was told by the proprietor I could not use the restroom because “this is my shop and now this is my bathroom, because you know, corona virus.”
  3. While we had plans to listen to a couple podcasts and finish The Only Plane in the Sky (by Garrett Graff) as a book on tape, we did no such thing. Instead, we took turns calling people. We were driving, so no emails or texts were possible. Now more than ever, talking to people is essential. We need to feel connected to each other, we need to feel like we are in this together. I am so grateful for the phone.
  4. Cats can get used to anything (except big trucks driving by and loud engine noises). Chloe spent most of the drive sleeping on the lap of the driver (which she prefers than the lap of the passenger regardless who is driving). With her being so chill and not complaining about a thing, the least I could do was act the same.
  5. Being with someone you love during such uncertain times makes everything bearable, even makes everything feel like an adventure. My heart goes out to those going through this time alone.
  6. Everyone is uncertain about everything, is questioning everything. The only things we can control are the things we can control: for example, adapting business practices to this new reality; changing our personal habits as need be; improvising and going with the flow (my dinner party tomorrow night is now happening via Go To Meeting); our reactions to news and events; how kind we are.

This morning, I woke up grateful to be in my own bed. And reminded myself, “control the things you can control.”

Be well, stay healthy, stay sane.

 

My 2020 Wellness Plan

I have a business plan. I have a financial plan. I have a reading plan. And now, I have a wellness plan – a plan to help me stay healthy and look and feel my best (both on my 2020 goals list). If you don’t, might I suggest you think about it… 

Weekly: 

  • Three days without alcohol 
  • Two workouts minimum 
  • One 10-hour night of sleep 

Monthly: 

Every other month: 

Two to three times per year: 

Annually: 

  • 21-day cleanse in January (read more about my first one here)
  • Preventative doctors’ appointments (always in July, OB, GP, dentist, eye) 
  • A couple weeks in Greece to rest my mind and soul (yes, this is a key part of wellness) 

And, this year, I am going to add something I have never done before – either micro-needling, PRP, or a Soft Lift… at Forever Institut of course. It’s time…  

Alchimie Forever… The Story Behind Our Name

It is Marketing 101 that when choosing a brand name, something short, easy to pronounce and spell, and memorable in various cultures and countries is the way to go.

My sister Cyrille and I chose Alchimie Forever as our brand name, many years ago in a delightful tea shop in the Old Town of Geneva. If I had a penny for every time our brand name was misspelled or mispronounced… What were we thinking?

Watch me tell the story here or keep reading.

As we started brainstorming, we identified four guiding principles:

  • We wanted a name that started with A (first letter of the alphabet, A like Ada, who knows…)
  • We wanted a link to Forever Institut, the medical spa our skin care brand was born in
  • We wanted a word in French (elegant, Swiss, international), and a word in English (universal, American, approachable)

We started listing French words starting with A… and suddenly my sister lit up and said “Alchimie!” And then we switched from drinking tea to celebrating with champagne!

It made sense for so many reasons. Alchimie (pronounced al-shee-mee) is the French word for alchemy. And alchemy is very much at the heart of our skin care philosophy.

  • Alchemy is the medieval science that became chemistry. And how can you formulate skin care products without chemistry, without labs, without clinical studies? There can be no skin care without science.
  • Alchemy is also part magic. The Alchemists were involved in such mystical pursuits as transforming lead into gold and finding the stone of eternal youth (both endeavors somehow related to beauty and youth). And skin care is indeed part magic…
  • The Alchemists were also among the first to identify plants as having healthful benefits. And potent botanicals are at the core of our formulations.

So yes, our brand name is hard to pronounce, and hard to spell – and now you know why: science, magic, and powerful botanicals!  

What Does Kantic Mean, and Why Do We Use That Word?

If you have been using our products for more than five or six years, you probably remember words such as Nd:YAG, Superpulse, Alexandrite, Q-switch, and one of the most complicated to spell and pronounce, Yttrium. These words are all related to the field of lasers. We loved the idea of highlighting my father’s pioneering role in the field of laser technology (remember, he was the first to introduce lasers for use in dermatology in Europe back in the mid-1980s) by having laser-related words on the packaging.

Feedback from the field suggested that while our idea might have been brilliant and made complete sense to us, our customers were confused. They could not pronounce many of the names. They asked if the Alexandrite product was named such because it was meant to be used after an Alexandrite laser treatment (that would have made sense… but was not the case). So, after many family dinners, internal debates, and a couple of arguments, we made the decision to remove these product names from our packaging and brand verbiage.

We made an exception for the word “Kantic” however. My father was attached to the laser names, and to the idea behind using them, and loved Kantic the most. So, we compromised, and three products still have this laser name – forming the Kantic collection of products:

So what does Kantic mean? Kantic is a “misspelling” of the French word Quantique (we liked the K and the C), which translates as quantum. It comes from quantum physics, which studies how atoms and particles behave, including in the field of lasers. It is true to our heritage and to the pioneering role my father played in the field of laser technology. You can find out more here.

Luckily, Kantic is one of the laser terms that is most easily pronounced (in both French and English).

Luckily, the three products that form the Kantic collection share benefits and appeal to a similar skin type:

  • Anti-aging and antioxidant
  • Nourishing and hydrating
  • Calming and soothing
  • Anti-redness and anti-irritation

And luckily, every year, my father and I get better at debating and compromising.

Coming Soon… Advanced Retinol Serum with Time-Release Technology

Retinol is often referred to as the “gold standard” ingredient for anti-aging. In fact, I have been hearing this from my father, Dr. Luigi L. Polla, for years, as he has been (gently) insisting on the need to add a retinol product to our Alchimie Forever assortment.

“But,” I say, “retinols are not ideal for sensitive skin types, our target customer.” “Even sensitive skin types need retinol, and can adapt to the right formulation,” he responds. “But,” I say again, “one of our brand promises is the lack of side effects.” “To most women, controlled side effects are worth the results retinol gives.” And on and on and on we go. For four years.

And Dad “won,” as he usually does – because he is usually right (there, I said it). Or perhaps it’s that I turned 40 last year and thought selfishly that I should probably start incorporating retinol in my skin care routine. And why not an Alchimie Forever one…

As we approach the launch of our Advanced Retinol Serum, here is a quick snapshot on retinol. Next week, I’ll tell you more specifically about our formulation.

What is retinol?

In the skin care world, vitamin A and its derivatives exist in various forms. The most widely used ones are pure retinol, retinyl esters (such as retinyl acetate, retinyl propionate, and retinyl palmitate), and retinaldehyde. Through various enzymatic reactions in the skin, all of these molecules are ultimately converted to all-trans-retinoic acid, aka the active form of vitamin A in the skin.

Retinoic acid was first discovered in 1969 by James Fulton and Albert Kligman in the late 1960s as a treatment for acne; its anti-aging benefits emerged as a surprising and positive side effect.

Retinol has the form of light yellow crystals – which is why many retinol products often have a yellowish tint to them.

Products containing actual retinoic acid require a medical prescription (you may have heard of brands such as Renova, Retin-A, Retino-A, ReTrieve, or Stieva-A). The most common strengths are 0.025%, 0.05% and 0.1%. In contrast, products containing pure retinol, retinol derivatives, or retinaldehyde are non-prescription, and tend to have higher concentrations (0.5% to 1.5%).

The pros

“At the microscopic level, retinol enhances cell division in the epidermis, replacing damaged and unorganized cells with new organized cells. It also reduces melanin production. In the dermis, new collagen and elastin fibers are formed,” says Dr. Polla. My non-medical translation: fine lines and wrinkles diminish, the skin becomes plumper, smoother, and softer, and the complexion more even. It really works.

The cons

Instability especially to oxygen and light. Look for products packaged in tubes that are opaque and impermeable to oxygen. Tubes are typically preferable to jars (given the smaller opening and thus diminished access to air and light).

Skin irritation. Typically, within two weeks of starting to use a retinol, you will experience flaking, redness, and a slight discomfort. Of course, this will depend on your skin type, if you have used retinol in the past or not, and specifically how you are using your retinol.

Retinol best practices

Retinol should be incorporated in your skin care routine in your mid-30s to early 40s.

Retinols should not be used while pregnant or nursing.

Time of day. Retinol products should be used in the evening. Dr. Polla explains: “It is important that the topical retinoid be applied at night-time for two reasons. First, patients who use topical retinoids during the daytime notice increased sensitivity to ultraviolet light. Second, trans-retinoic acid is unstable when exposed to sunlight. When exposed to light, the molecule degrades rapidly, not providing its full benefits.”

Sun sensitivity. Make sure to use an SPF20 or above daily. This is true regardless of if you are using a retinol product, but be particularly diligent if you are. (See ultraviolet light sensitivity comment above.)

Frequency of use. Do not use your retinol product daily – two or three times per week tends to be sufficient for most skin types. Start slow, then build up. Listen to your skin and to its reactions. Continuous inflammation and irritation is not the goal.

Apply your retinol to dry skin. Per Dr. Polla: “Instructing patients to apply their retinoid to dry skin can minimize side effects. Patients should be advised to wait a few minutes after washing the face to apply a topical retinoid. Wet skin enhances the penetration of the retinoid into the dermis, thus exacerbating irritation.”

Using complementary products. In addition to a morning cream with SPF, add an extra nourishing even cream to help soothe and moisturize your skin, and heal any flaking you may experience.

For some great additional information on retinoids, take a look at our partner Heyday’s retinol manifesto here.

And stay tuned – next week I’ll share more specifics about Alchimie Forever’s Advanced Retinol Serum with time release technology – which launches next month!