If I had to choose a 2020 beauty industry buzz word, it would have to be Sustainability. Sustainability has been identified as a key 2020 beauty and fashion industry “trend” by numerous trade news outlets, including The Business of Beauty, Beauty Independent, BeautyMatter, and more.
What does “sustainability” mean? This is what the dictionary says:
- the ability to be maintained at a certain rate or level
- avoidance of the depletion of natural resources in order to maintain an ecological balance
What does sustainability mean to my brand Alchimie Forever? It means that we pay attention to the environmental impact and carbon footprint of everything we do, from sourcing packaging and raw materials to avoiding plastic water bottles in the office. It means that we are constantly striving to improve our practices to be more Earth-friendly.
This week, we introduced more environmentally-friendly packaging, with the arrival of our Purifying gel cleanser in a new sulfate-free formula, and in a new sugarcane plastic bottle. Since this announcement, many of you have reached out with questions about sugarcane packaging. Here are some answers.
- Our supplier is a family-owned Italian manufacturer – given how the Italians perhaps best know how to craft beautiful things and how we love to work with other family-owned businesses.
- The sugarcane plastic we use is a bioplastic obtained from renewable sources, specifically a poly-ethylene derived from sugarcane ethanol rather than from petroleum.
- The production process of sugarcane plastic results in lower carbon dioxide emissions as compared to the production process of “normal” plastic.
- The performance of this material is the same.
- Yes, this type of plastic is more expensive than “normal” plastic. And no, we did not pass this cost on to you as the price of our Purifying gel cleanser is remaining $41 (as it has been for years).
Next up, our Gentle cream cleanser will be repackaged in this same sustainable packaging later this Spring, with more steps towards sustainability to follow!
I was invited by Progressions Salon and Spa last week to participate in a Wellness and Stress Management event. In thinking about the theme, I was reminded of the core of our brand’s DNA, and of the reason why my parents decided to create a product brand so many years ago: because looking good, means feeling good, means doing good. Indeed, looking good is a way to relieve stress, and increase wellness.
The question, of course, is what can we do to look good, to look better? Here are 15 rules, strategies, rather, that I learned from my parents – and that I follow religiously.
- Prevention is everything. Don’t wait to see wrinkles or have bad skin to use great products, get regular facials, and go to your dermatologist at least once per year. Think of your skin care the way you think of your dental care – you don’t wait to have rotting teeth to brush your teeth daily; you don’t wait to have cavities to go visit a dentist twice annually for your checkup. The same behavior applies to skin.
- No smoking. Ever.
- No sun. Ever. If you must sun, remember: no “unprotected sun.” And no tanning beds either.
- Never go to bed without washing your face. I recently learned from a very credible source (a German R&D specialist) that every day you sleep with your makeup on you age your skin 7 days…
- Exfoliate once per week. Every week. This not only helps your skin look its best, it also will help all of your skin care products work better. Using expensive serums and masks on skin that is never exfoliated is like taking a shower with your rain coat on. It’s a shower… but it’s not exactly have its full desired effect…
- Use a product with broad-spectrum SPF protection every morning. January 1 through December 31. Yes, that includes the winter months.
- Use an antioxidant product every day, ideally twice a day. This will help your skin age as gracefully as possible.
- If you’re old enough to drink, you’re old enough for a good eye cream. The skin around the eyes is the first to show signs of aging, so prevention is even more important.
- Sleep on your back. You can train yourself to do this. Even if it’s not all night, every night, it will truly make a difference. My dermatologist father can always tell on which side a woman (or man!) sleeps because the wrinkles are deeper on that side of the face.
- Use products on your neck and décolleté. Your face does not end at your jawline, but rather just above your chest.
- The hands are a woman’s second face. Treat them like you treat your face, with anti-aging products and sun protection.
- Use more skin care and less makeup as you grow older. Makeup ages you. Except mascara and lipstick.
- Make an extra effort to look good on the days you feel bad, sick, tired, sad, upset, or are in a bad mood. Nothing brightens those hard days as regular compliments throughout the day about your lovely outfit, great hair, or fabulous necklace. It works every time!
- Look at yourself in the mirror. Really look. That way you will never wake up thinking “how did this line just appear, it was not there yesterday….” Wrinkles take time to form. If you see them forming, you’ll be less shocked or upset when you realize they are fully formed.
- Every year you grow older, spend 1 more minute in your bathroom.