Tag: normal skin

Sugarcane packaging – what does this mean?

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If I had to choose a 2020 beauty industry buzz word, it would have to be Sustainability. Sustainability has been identified as a key 2020 beauty and fashion industry “trend” by numerous trade news outlets, including The Business of Beauty, Beauty Independent, BeautyMatter, and more.

What does “sustainability” mean? This is what the dictionary says:

  • the ability to be maintained at a certain rate or level
  • avoidance of the depletion of natural resources in order to maintain an ecological balance

What does sustainability mean to my brand Alchimie Forever? It means that we pay attention to the environmental impact and carbon footprint of everything we do, from sourcing packaging and raw materials to avoiding plastic water bottles in the office. It means that we are constantly striving to improve our practices to be more Earth-friendly.

This week, we introduced more environmentally-friendly packaging, with the arrival of our Purifying gel cleanser in a new sulfate-free formula, and in a new sugarcane plastic bottle. Since this announcement, many of you have reached out with questions about sugarcane packaging. Here are some answers.

  • Our supplier is a family-owned Italian manufacturer – given how the Italians perhaps best know how to craft beautiful things and how we love to work with other family-owned businesses.
  • The sugarcane plastic we use is a bioplastic obtained from renewable sources, specifically a poly-ethylene derived from sugarcane ethanol rather than from petroleum.
  • The production process of sugarcane plastic results in lower carbon dioxide emissions as compared to the production process of “normal” plastic.
  • The performance of this material is the same.
  • Yes, this type of plastic is more expensive than “normal” plastic. And no, we did not pass this cost on to you as the price of our Purifying gel cleanser is remaining $41 (as it has been for years).

Next up, our Gentle cream cleanser will be repackaged in this same sustainable packaging later this Spring, with more steps towards sustainability to follow!

Moisturizing Tips

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Most of us use a moisturizer – but do we use the right one, in the right way? I speak to women every day about their moisturizer choices and habits, here are some of my favorite tips.

  1. Yes, well all should use a moisturizer daily. Choose it based on your skin type – refer to my father’s advice above, I could not put it in better words (to his delight!).
  2. Take seasonality into account when choosing the right moisturizer. This means that you may have to different ones, a light one for the humid summer and a more hydrating one for the dry winter. Also remember climate, in particular if you have recently moved or travel a lot. As I write this, sitting at my hotel desk in Las Vegas, I feel the dryness in my skin all the more than I did two days ago in Washington DC…
  3. The moisturizer that was right for you in your 20s is probably no longer right for you in your 40s. The number of women I speak to who have not changed their cream in 20+ years is staggering. Our skin is a living, breathing organism that evolves and changes with time. As you adapt your wardrobe from your 20s to your 40s, so should you adapt your skin care products.
  4. The perfect morning cream offers hydration, anti-aging benefits, and broad spectrum SPF protection. Look for an SPF of 20 or above for daily use, to protect your skin from 90+% of UV, such as our Protective Day Cream SPF 23.
  5. Do not use a moisturizer with SPF in the evening.
  6. Apply your moisturizer from the clavicle or collarbone to forehead, always moving against gravity. Always remember your face does not end at your chin, but rather mid-chest.
  7. Don’t forget to exfoliate once to three times per week to help slough off dead skin cells – and help your moisturizer really absorb.
  8. If you are looking for the perfect Alchimie Forever facial moisturizer to incorporate in your routine, here are your three choices: