15 Beauty Rules

I was invited by Progressions Salon and Spa last week to participate in a Wellness and Stress Management event. In thinking about the theme, I was reminded of the core of our brand’s DNA, and of the reason why my parents decided to create a product brand so many years ago: because looking good, means feeling good, means doing good. Indeed, looking good is a way to relieve stress, and increase wellness.

The question, of course, is what can we do to look good, to look better? Here are 15 rules, strategies, rather, that I learned from my parents – and that I follow religiously.   

  1. Prevention is everything. Don’t wait to see wrinkles or have bad skin to use great products, get regular facials, and go to your dermatologist at least once per year. Think of your skin care the way you think of your dental care – you don’t wait to have rotting teeth to brush your teeth daily; you don’t wait to have cavities to go visit a dentist twice annually for your checkup. The same behavior applies to skin.
  2. No smoking. Ever.
  3. No sun. Ever. If you must sun, remember: no “unprotected sun.” And no tanning beds either.
  4. Never go to bed without washing your face. I recently learned from a very credible source (a German R&D specialist) that every day you sleep with your makeup on you age your skin 7 days…
  5. Exfoliate once per week. Every week. This not only helps your skin look its best, it also will help all of your skin care products work better. Using expensive serums and masks on skin that is never exfoliated is like taking a shower with your rain coat on. It’s a shower… but it’s not exactly have its full desired effect…
  6. Use a product with broad-spectrum SPF protection every morning. January 1 through December 31. Yes, that includes the winter months.
  7. Use an antioxidant product every day, ideally twice a day. This will help your skin age as gracefully as possible.
  8. If you’re old enough to drink, you’re old enough for a good eye cream. The skin around the eyes is the first to show signs of aging, so prevention is even more important.
  9. Sleep on your back. You can train yourself to do this. Even if it’s not all night, every night, it will truly make a difference. My dermatologist father can always tell on which side a woman (or man!) sleeps because the wrinkles are deeper on that side of the face.
  10. Use products on your neck and décolleté. Your face does not end at your jawline, but rather just above your chest.
  11. The hands are a woman’s second face. Treat them like you treat your face, with anti-aging products and sun protection.
  12. Use more skin care and less makeup as you grow older. Makeup ages you. Except mascara and lipstick.
  13. Make an extra effort to look good on the days you feel bad, sick, tired, sad, upset, or are in a bad mood. Nothing brightens those hard days as regular compliments throughout the day about your lovely outfit, great hair, or fabulous necklace. It works every time!
  14. Look at yourself in the mirror. Really look. That way you will never wake up thinking “how did this line just appear, it was not there yesterday….” Wrinkles take time to form. If you see them forming, you’ll be less shocked or upset when you realize they are fully formed.
  15. Every year you grow older, spend 1 more minute in your bathroom.

How to combine Alchimie Forever with your WrinkleMD device

I love it when my partners send me a case of Veuve Cliquot just because they love our partnership (and because our best-selling Kantic Brightening Moisture Mask is featured in this month’s Vogue Magazine). I also love it when my spa partners “invent” new ways to use my products, often in conjunction either with other brands they carry or devices they use in their treatment rooms.

This week, one and the same spa partner did both. Progressions Salon Spa Store sent me a case of champagne. And told me about the amazing results they are getting by combining Alchimie Forever products with WrinkleMD advanced ion-infusion technology patches. This brand focuses on enhanced infusions of hyaluronic acid and peptides through the use of ion technology. According to the brand’s marketing materials, “in independent clinical testing, 95% of women experienced an immediate improvement in skin texture and smoothness.”

I asked Teresa Hinton, master aesthetician and the spa director, to tell me more about this treatment she came up with. Here are her pearls of wisdom.

Since this is not out of any “company-approved” protocol manual, she initially tested this concept with guests she has been working with for quite some time, who know and trust her, and are willing to experiment. The ones who have tough, heavily textured, very dry on. She describes them as “those guests that I can go big on.” Here is her protocol:

Step 1: Cleansing of the skin with Alchimie Forever Purifying Facial Cleanser.

Step 2: Exfoliation, which can range from microdermabrasion or other advanced exfoliation, Alchimie Forever Gentle refining scrub, or Alchimie Forever Brightening Peel, or a combination of these.

Step 3: WrinkleMD around the lips; while WrinkleMD is doing its job in that problem area, she applies the Alchimie Forever Kantic Brightening Moisture Mask to the rest of the face; both remain on her clients’ face for 30 minutes.

Step 4: During these 30 minutes, she performs a massage the hands, arms, neck, shoulders to enhance the guest experience.

Step 5: Mask and WrinkleMD removal; she then follows WrinkleMD’s protocol for the WrinkleMD-treated area before applying the Kantic Brightening Moisture Mask to that area as well and leaving it on for a few minutes.

Step 6: Final removal of the mask with a hot towel.

Step 7: Application of finishing products including our Rejuvenating Eye Balm, Kantic Calming Cream or Protective Day Cream SPF23.

I ask her about the frequency of treatment. “While results are immediate,” she recommends “alternating a series with the professional WrinkleMD treatment exclusively every two weeks, and the full treatment ever four.”

Contraindications include pregnancy, having a pacemaker, peel ingredient contraindications, epilepsy, or any metal in the mouth.

While she started with the lip contour area, she is now performing this treatment on the forehead and in the eye contour area as well. She concludes: “The results are beautiful and transform the skin. The blend of the two brands is really amazing!”

Indeed, the before and after photos speak for themselves!

Screen Shot 2020-07-23 at 3.52.34 PMTry it if you carry WrinkleMD. And if you have your own “special” Alchimie Forever treatment you have created in combination with another product or device brand, please do share!