Two weeks ago, my youngest sister Roxane, a Medical Doctor at the hospital in Sion, Switzerland, asked a very pointed question on our Polla sisters Skype: “What can our beauty businesses do to help during this time of crisis?” I did not have an answer, but I did hear her question. A few days later, I saw on LinkedIn that Mathilde Thomas of Caudalie donated products to numerous hospitals in France. And I thought, well, we also have products that help with chapped hands and irritated faces… 

So I began my week with a donation of products to Medstar Georgetown University Hospital, the hospital that is affiliated with the business school I went to and that is less than one mile from my office. Similarly, in Switzerland, we donated products to my sister Roxane’s hospital (in Sion), the one affiliated most closely with my heart since she works there every day. 

In speaking of this with my sisters and my team, I was amazed to hear about their own initiatives to help and contribute to their communities. Here is what they are doing: 

Angie (NYC): “I gave a donation to New York’s Food Bank last month. This month, I am donating to José Andrés’ World Central Kitchen. I like that some restaurants are feeding healthcare workers and that also helps support the restaurant during these times.”

Emma (Arlington, VA): “I am buying books (used and new) from eBay US sellers instead of Amazon. It makes me feel better that I deal directly with real people and contribute something to them instead from big companies such as Amazon and Barnes & Noble. The sellers that I’ve dealt with so far shipped everything from their house which is listed on the shipping label of the packages that I received.”

Jenna (Reston, VA): “I baked assortments of cookies and sent them to friends and clients to cheer them up. Also, I live across the street from a trauma hospital so every night at 7 pm people in my building and surrounding buildings go outside on their balconies to cheer for the hospital workers at shift change. A small gesture, but it makes everyone (including myself) feel good.”  

Kelli (Charleston, WV): “I have compiled lists of local restaurants offering delivery or carry out and local businesses doing online sales or online classes that I share regularly on social media.”  

Mandi (Washington DC: “I have been ordering food from all of my favorite local restaurants and taking classes from my favorite yoga instructors (some donation-based and some free) and posting pictures to my social media to help build their client base.”  

Rachel (Geneva, Switzerland): “I have been buying groceries for a few older women who are high risk and should not leave their homes, both among my neighborhood and among my Forever Institut teammates.” 

Roxane (Sion, Switzerland): “I have been extra ‘gifty’ to my friends who have had birthdays in the last few weeks, since they can’t celebrate as they usually would. I have been having cupcakes delivered to them (from a brand called Melazic, a business owned by two sisters) as well as personalized cookies with positive messages from the brand Bobiskuit, also a woman-owned brand.” 

There is no right or wrong way to help or contribute. There is no act of kindness too small or too insignificant to matter. And it makes me so proud to be a part of a family, a team that instinctively takes care of their communities, of their world, of our world.