Pillars + Values

Two years ago I Marie Kondo’d my home, and pulled a number of books from my bookshelf that I had not read. I committed to reading them all.

This week, I picked GROW by Jim Stengel from that pile, and the timing could not be better. Alchimie Forever is growing, and growing fast – and this book is reminding me to stay close to our mission and ideals.

“Great businesses have great ideals,” Stengel says. Our big ideal is to improve people’s lives by improving their skin.

Self care through skin care.

Looking good, means feeling good, means doing good.

Specifically, Stengel challenges businesses to clarify pillars (values) that will guide every aspect of the business. Here are our five, which guide everything we do from product development to distribution partnerships to caring for our employees and customers.

Clean. We focus on the safety and efficacy of our ingredients rather than the source. We are paraben-free, vegan, gluten-free, cruelty-free.

Read more here.

Clinical. We are dermatologist-formulated. We believe in science. We believe professional skin care treatments are a necessary complement to home care.

Approachable. We believe in making products that are available to all, in price and place. We like to think we are aspirationally accessible.

Responsible. We are fiscally responsible. We are environmentally responsible. We are humanly responsible.

Transparent. We work with integrity. We say what we do and do what we say.

Self-care + skincare + looking at yourself in the mirror

To me, skin care has always been more than skin deep. 

At the heart of our origin story is self-care 

“Self-care through skin care.”™

Also at the heart of our origin story is the idea that how you look impacts how you feel, which in turn impacts how you act. 

“Looking good, means feeling good, means doing good.” 

You can learn more about our tag lines by watching this video

In a time that seems defined by over-work, over-connectedness, stress, and mental health concerns, taking care of one’s self is an absolute must. Self-care, of course, takes many forms (exercise, meditation, religion, food, and more), and means something different to everyone. 

In my world, self-care relates to beauty, skin, and looking at myself in the mirror with kindness and gratitude. 

In my world, self-care means applying creams, lotions, potions. Self-care means spending time in my bathroom focusing on myself, and only on myself (my bathroom is a phone-free zone, the only one in my home). Per my mother’s advice, I spend a lot of time looking at myself in the mirror. I inspect all of the infinitely minute changes that take place every day. Changes in my skin, my face, my body. I look at them, I acknowledge them, I welcome them. I smile at myself. I tell myself I am beautiful. Not in a vain way, rather, in a kind way.  

In a time when we all need to be reminded about the importance of self-care, I am grateful for the many brands (beauty and otherwise) that focus on this message. The most recent example (which inspired this blog post) is Birchbox – and their new You-Time campaign 

Next time you look at yourself in the mirror, ask yourself “Who do you see?” Answer with positivity and kindness. 

 

Vacay…

Vacation. Vacay. Vacances. A magical word.

In three days, I will be on vacation. Every year, I take the last week of June and the first week of July off and head to a tiny island in Greece with limited wifi, more churches than people, and good Raki. There, I rest and prepare myself for the second half of the calendar year. I read. I think. I sleep. I swim. I watch the sunset. Sometimes I watch the sunrise. I eat Greek salads. I drink rosé. I nap. I do nothing. I work (some).

In 2017, Americans gave up 212 million days off in 2017 ($62.2 billion in lost benefits). This year, 39 million Americans won’t take a summer vacation. I get it, taking time off is not really how I am wired. I have learned, however, that vacation is necessary. It is part of health care, part of self-care. It is not an indulgence, but something that makes me better at my job (CNBC and USA Today). 

Pre-vacation benefits:

“Isn’t it amazing how much stuff we get done the day before vacation?” (Zig Ziglar)

  • Knowing I am about to be on vacation is a great motivator – almost like I am giving myself an ultimatum. This week I completed two projects that I have been procrastinating on (one of them for 3 months) because I didn’t want to have them weigh on me during my time off.
  • Knowing I am about to be on summer vacation also has positive self-care consequences – I have been eating better (because bikini…) and got my second pedicure of the year because of my upcoming trip.

Vacation benefits:

“A proper vacation does three things. It takes you away from the stresses and demands of your daily life; it gives your body time to heal and rejuvenate, and it invigorates your mind by returning you to your normal rhythm.” (Sage Wilcox)

  • Sleeping. Being constantly sleep deprived, I have a rule to sleep 10 hours minimum every night while on vacation.
  • Daydreaming. I actually let my mind wander, I create space and time in my brain for new thinking, new ideas, more creativity.
  • Exercising. I swim every day in the clear, cold, salty sea, which is good for my body and my soul.
  • Being. I try to disconnect and to not be constantly attached to my devices. This year, I will try harder.

The post-vacation benefits are real. If you don’t believe me, trust the experts: “We know that when people can rest, relax, recharge, there’s a ripple effect of benefits in terms of productivity, creativity, and collaboration when they return to work.” (Scott Dobroski, community expert at Glass Door), and studies show that vacation has proven benefits, including alleviating burnout and making employees more resilient and better able to cope with stress upon their return.

I will come back from Greece refreshed, reenergized, remotivated, more creative, and more productive, ready and excited for the rest of 2019.

Morning Rituals

Mornings. I love them. I became a morning person in college when I was introduced to crew at Harvard. The stillness of the city, the sunrise over the Charles, and the camaraderie of 5:30 am meets at the boathouse forever changed me.

I am often asked about my morning routines – beauty and otherwise. I wrote about this a couple of years ago here, some things are the same, some have evolved.

For many years, I woke up at 5 am. For the past year, I have been waking up between 4:30 and 4:50 am on weekdays. Somehow, those minutes before 5 am seem particularly precious. By 6 am, I am working (in the office or on the road), or working out (running or SoulCycle).

What I do:

  • I get out of bed immediately. No snoozing for me.
  • I light a candle. I love Aveda Shampure candles and have them all around the house. Lighting them makes the house smell good and feels like an act of kindness and sophistication that I do just for myself.
  • I make my bed. It looks good, it makes me feel like I have accomplished something, like I have control over my surroundings. (Even Navy SEALS feel this way about this small task)
  • I check my phone (emails, social media). Everything I have read about morning routines says not to do this. For a while, I tried not to do it – but that frustrated me to no end and did not contribute positively to my mornings. So I do it, unapologetically!

What I think about:

  • What am I looking forward to today? This can be a work project, a meeting, a trip, date night… Starting my day with something specific to look forward to helps me get out of bed.
  • What are the three most important things I need to accomplish today. I have an endless to-do list, so prioritizing three daily goals helps me stay on target.

What I eat and drink:

  • A tall glass of water with one Emergen-C Super Orange packet. If the rest of the day goes crazy, at least I will have done something good for myself!
  • I have the same Krups coffee maker I bought during my freshman year in college, and I love it! It makes the best coffee. Milk if I have it in the fridge (which is infrequently!), otherwise black.
  • No breakfast. I stopped eating breakfast a few years ago, when I realized that the Danone vanilla yogurts I was eating every morning were nothing but sugar. I have not missed them (or breakfast) since.

My beauty routine (post workout if I work out that morning): 

One ritual I am trying to add to my routine is to use the free weights I got over a year ago to strengthen my arms and shoulders. So yesterday I took them out of their dark closet and put them by my full-length mirror… let’s see seeing them helps me use them…

 

 

 

Why did we create Alchimie Forever?

I have had more questions this week about “why did we create Alchimie Forever,” “what is your unique selling proposition,” and recently in Cincinnati from an ex P&G executive, “what is the unmet need your line is filling.” These are all million-dollar questions for a consumer brand, questions that I fall asleep thinking about, dream about, and wake up pondering. These questions are always at the back of my mind. I know the answers – let me share them with you.

Why did we create Alchimie Forever?
We created Alchimie Forever to make men and women feel better about themselves – and thus make the world a better place. My father’s dermatological career has been first and foremost about making his clients, male or female, look younger, look more beautiful. Ultimately, however, whether through treatments or at-home use of Alchimie Forever products, our goal is to make people feel better. When you look better, you feel better. When you look better, you feel more confident. When you feel better and feel more confident, you are happier, nicer, kinder, you smile more… you are, in effect, a better person. That is why we created Alchimie Forever.

The Alchimie Forever mission
Our mission at Alchimie Forever is self care through skin care. We work to encourage people to take better care of themselves. The disease of our century as we see it is the dearth of self care. We don’t sleep enough, we eat overly processed foods, we drink too much, we don’t exercise enough, we don’t take the time to take care of ourselves. The results of this lifestyle can be seen in obesity, stress disorders, depression, and more. While skin care is not going to solve all of these problems, Alchimie Forever products play a key role in reminding people to slow down; reminding people to touch and be touched; reminding people to take care of themselves, to spend a few extra minutes in their bathroom, to apply lotions and potions that will make them look better, hence feel better.

This is so relevant today, I believe David Cameron, the new Prime Minister in the UK said it best:
“It’s time we admitted that there’s more to life than money and it’s time we focused not just on GDP (Gross Domestic Product) but on GWB – general wellbeing.”

“Wellbeing can’t be measured by money or traded in markets. It’s about the beauty of our surroundings, the quality of our culture and, above all, the strength of our relationships. Improving our society’s sense of wellbeing is, I believe, the central political challenge of our times.”

Our Unique Selling Proposition and the Unmet Need
What does the beauty consumer want today? She wants it all. She wants to look as young as she feels (anti-aging results). She wants to use products that make her feel special (luxury). She wants products she can feel good about using (responsibility). In the crowded skin care market, numerous lines answer one or the other, maybe two out of three of these needs. We, at Alchimie Forever, fulfill these three needs in a single jar.

  • Results: Visible, immediate anti-aging results. Without side effects. Without inflammation.
  • Elegance: Products that look good, feel good, smell good, and that you want to use. Twice a day. Everyday. Forever.
  • Responsibility: A botanical approach to ingredients, a commitment to sustainability, and a commitment to community involvement. All at a reasonable price point.