Morning Rituals

Mornings. I love them. I became a morning person in college when I was introduced to crew at Harvard. The stillness of the city, the sunrise over the Charles, and the camaraderie of 5:30 am meets at the boathouse forever changed me.

I am often asked about my morning routines – beauty and otherwise. I wrote about this a couple of years ago here, some things are the same, some have evolved.

For many years, I woke up at 5 am. For the past year, I have been waking up between 4:30 and 4:50 am on weekdays. Somehow, those minutes before 5 am seem particularly precious. By 6 am, I am working (in the office or on the road), or working out (running or SoulCycle).

What I do:

  • I get out of bed immediately. No snoozing for me.
  • I light a candle. I love Aveda Shampure candles and have them all around the house. Lighting them makes the house smell good and feels like an act of kindness and sophistication that I do just for myself.
  • I make my bed. It looks good, it makes me feel like I have accomplished something, like I have control over my surroundings. (Even Navy SEALS feel this way about this small task)
  • I check my phone (emails, social media). Everything I have read about morning routines says not to do this. For a while, I tried not to do it – but that frustrated me to no end and did not contribute positively to my mornings. So I do it, unapologetically!

What I think about:

  • What am I looking forward to today? This can be a work project, a meeting, a trip, date night… Starting my day with something specific to look forward to helps me get out of bed.
  • What are the three most important things I need to accomplish today. I have an endless to-do list, so prioritizing three daily goals helps me stay on target.

What I eat and drink:

  • A tall glass of water with one Emergen-C Super Orange packet. If the rest of the day goes crazy, at least I will have done something good for myself!
  • I have the same Krups coffee maker I bought during my freshman year in college, and I love it! It makes the best coffee. Milk if I have it in the fridge (which is infrequently!), otherwise black.
  • No breakfast. I stopped eating breakfast a few years ago, when I realized that the Danone vanilla yogurts I was eating every morning were nothing but sugar. I have not missed them (or breakfast) since.

My beauty routine (post workout if I work out that morning): 

One ritual I am trying to add to my routine is to use the free weights I got over a year ago to strengthen my arms and shoulders. So yesterday I took them out of their dark closet and put them by my full-length mirror… let’s see seeing them helps me use them…

 

 

 

Why did we create Alchimie Forever?

I have had more questions this week about “why did we create Alchimie Forever,” “what is your unique selling proposition,” and recently in Cincinnati from an ex P&G executive, “what is the unmet need your line is filling.” These are all million-dollar questions for a consumer brand, questions that I fall asleep thinking about, dream about, and wake up pondering. These questions are always at the back of my mind. I know the answers – let me share them with you.

Why did we create Alchimie Forever?
We created Alchimie Forever to make men and women feel better about themselves – and thus make the world a better place. My father’s dermatological career has been first and foremost about making his clients, male or female, look younger, look more beautiful. Ultimately, however, whether through treatments or at-home use of Alchimie Forever products, our goal is to make people feel better. When you look better, you feel better. When you look better, you feel more confident. When you feel better and feel more confident, you are happier, nicer, kinder, you smile more… you are, in effect, a better person. That is why we created Alchimie Forever.

The Alchimie Forever mission
Our mission at Alchimie Forever is self care through skin care. We work to encourage people to take better care of themselves. The disease of our century as we see it is the dearth of self care. We don’t sleep enough, we eat overly processed foods, we drink too much, we don’t exercise enough, we don’t take the time to take care of ourselves. The results of this lifestyle can be seen in obesity, stress disorders, depression, and more. While skin care is not going to solve all of these problems, Alchimie Forever products play a key role in reminding people to slow down; reminding people to touch and be touched; reminding people to take care of themselves, to spend a few extra minutes in their bathroom, to apply lotions and potions that will make them look better, hence feel better.

This is so relevant today, I believe David Cameron, the new Prime Minister in the UK said it best:
“It’s time we admitted that there’s more to life than money and it’s time we focused not just on GDP (Gross Domestic Product) but on GWB – general wellbeing.”

“Wellbeing can’t be measured by money or traded in markets. It’s about the beauty of our surroundings, the quality of our culture and, above all, the strength of our relationships. Improving our society’s sense of wellbeing is, I believe, the central political challenge of our times.”

Our Unique Selling Proposition and the Unmet Need
What does the beauty consumer want today? She wants it all. She wants to look as young as she feels (anti-aging results). She wants to use products that make her feel special (luxury). She wants products she can feel good about using (responsibility). In the crowded skin care market, numerous lines answer one or the other, maybe two out of three of these needs. We, at Alchimie Forever, fulfill these three needs in a single jar.

  • Results: Visible, immediate anti-aging results. Without side effects. Without inflammation.
  • Elegance: Products that look good, feel good, smell good, and that you want to use. Twice a day. Everyday. Forever.
  • Responsibility: A botanical approach to ingredients, a commitment to sustainability, and a commitment to community involvement. All at a reasonable price point.