Big Apple + Little Sister = Best Day

I go to New York every few weeks, and I write about my visits every few years (including here and here). This week, I had the pleasure of spending a day in the Big Apple with my youngest sister Roxane who was visiting from Switzerland. Here is what our perfect day together looked like.

Mimosas at the Loews Hotel

On Park in mid-town, this is one of the most civilized places in NYC, whether for coffee, lunch, or drinks. I love it for meetings, I love it alone when I need to catch up on emails or write, and I love it for everything in between.

A facial at Heyday Upper West Side

Despite family businesses involving a spa and skin care, Roxane is not a facial aficionado… so I had to gift her a Heyday facial. Not surprisingly, she loved everything about it – the setting, the treatment itself, the post-facial glow, the wonderful team members. No better way to start a day in the city!

A stroll through Nordstrom 57th street

Both of our first times in this gorgeous new store, we were in awe of the beauty offering. Not just the ground floor beauty store (which was packed with shoppers by the way), but also the first floor Beauty Services area. Featuring various “shops in shop” including Heyday (yes, they are in all the right places), Drybar, Face Gym and more, as well as wonderful niche brands, this area gave off a cool, chic, inviting vibe that made you want to shop and treat yourself.

A haircut at Fourteen Jay 

Roxane is addicted to her short haircut, and to Aveda. When she asked me for the best Aveda salon in the City, I had to recommend Fourteen Jay, a project my friend (and celebrity hairstylist) Frank Rizzieri was involved in creating.

Apero at the “new” Pastis

Pastis reopening last year after a five-year hiatus was to me some of the happiest 2019 news. Breakfast, lunch, or dinner there still feels like a party, something utterly “New York” that can’t be replicated anywhere else. A must.

We didn’t have a chance to visit all of the places on my list… here are a few left for her next visit.

The bar at Morandi

Another Keith McNally creation, Morandi in the West Village is on my list of places to try.

An afternoon at Great Jones Spa

One day I will make the time to have a long and perfect massage at this legendary spa, and I will take advantage of their amazing amenities, including the River Rock Sauna, the Chakra Light Steam Room, the Jacuzzi, and the Cold Plunge. One day…

January + Reset + Intentions

In 8 days, we enter the second month of this new decade. Am I almost 1/12th done with what I set out to do this year? I can’t say that I am; yet I can say that I have loved this month so far.

I cleansed. I am 3 days away from the end of my 21-day cleanser (read more here), and I feel lighter, stronger, and healthier than ever (yet also hungry and somewhat unsatisfied…).

I reset. This past weekend was Serious Business, the annual personal and professional development conference ideated by Debra Neill Baker of Neill Corporation. This year’s theme was Reset, particularly applicable to a new decade. My highlight was Neil Pasricha’s admonition that “action creates motivation” (instead of the other way around).

I organized. I handled end of year paperwork, started getting things ready for Aprils’ tax deadline, threw away old bills and bank statements, and purged paper.

I unsubscribed. From so many email newsletters I delete before opening, my inbox feels lighter. And I cancelled magazine and entertainment subscriptions I no longer benefit from.

I recommitted. To my evening skin care routine, and to using my Advanced retinol serum twice weekly. I can’t help but think that there is a correlation between this behavior and recent compliments on my “fresh” and “glowing” look.

I tried something new. My workout rituals involve running and SoulCycle, and have for years. This month, I decided I to add strength training and tried Orange Theory Fitness for the first time. I was mostly in the red, have hardly ever been so sore, yet I have another class booked for this Friday!

Before February arrives, here are some intentions for the next 8 days:

  • Read two more books (which will bring me to one per week)
  • Finalize the Alchimie Forever 2020 budget (yes, I am very late on this)
  • Buy some extra drip colored candles and use some empty wine bottles as candle holders to decorate the mantle (something my parents used to do, which a recent dinner at The Columns in New Orleans reminded me of)

Pillars + Values

Two years ago I Marie Kondo’d my home, and pulled a number of books from my bookshelf that I had not read. I committed to reading them all.

This week, I picked GROW by Jim Stengel from that pile, and the timing could not be better. Alchimie Forever is growing, and growing fast – and this book is reminding me to stay close to our mission and ideals.

“Great businesses have great ideals,” Stengel says. Our big ideal is to improve people’s lives by improving their skin.

Self care through skin care.

Looking good, means feeling good, means doing good.

Specifically, Stengel challenges businesses to clarify pillars (values) that will guide every aspect of the business. Here are our five, which guide everything we do from product development to distribution partnerships to caring for our employees and customers.

Clean. We focus on the safety and efficacy of our ingredients rather than the source. We are paraben-free, vegan, gluten-free, cruelty-free.

Read more here.

Clinical. We are dermatologist-formulated. We believe in science. We believe professional skin care treatments are a necessary complement to home care.

Approachable. We believe in making products that are available to all, in price and place. We like to think we are aspirationally accessible.

Responsible. We are fiscally responsible. We are environmentally responsible. We are humanly responsible.

Transparent. We work with integrity. We say what we do and do what we say.

On Sales

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder. 

Belief in my product is (also) at the core of why, and how, I sell. And belief, supplemented with sales methodologies and frameworks, can only yield even better results. 

I attended sales training last week, and here are the three most important things I learned, and re-learned. 

1. When walking into a potential account “cold.” 

Three easy steps to make an in-person cold call easier:

  • Who: Introduce yourself; name and company name. 
  • Why: Address the reason for your visit; incorporate a compliment whenever possible. For example: “I saw your Instagram account and love it and wanted to see more in real life” or “Congratulations on the great press mention in last week’s issue of XXX, the article made me want to stop by.”  
  • What’s in it for me: Address the benefit associated with your visit, for example, free products to try. 

2. When walking into an existing account for a followup visit. 

Here, the relationship is established, and it can sometimes get easy to treat a followup sales visit as a social call. To help make sure you are making an impact, and to ensure good note-taking and follow-up post-visit, use this framework: 

  • Situation: Who, where, when.  
  • Pain: What pain points were discovered? How can you further improve the relationship? 
  • Impact: What are the followup actions to ensure a positive impact from the visit? 

3. When negotiating a sale. 

First, replace the word “negotiate” with the word “trade”, which is both less aggressive and more positive. 

Second, here are the trading steps to follow: 

  • Get all negation items out (figure out the list of “asks”). 
  • Repeat what you heard (active listening). 
  • Prioritize the issues (so you know which “asks” to focus on). 
  • Qualify the decision-maker (don’t waste their time or yours talking to the wrong person). 
  • Make the office, be clear and concise.
  • Listen and repeat their counter-offer. 
  • Confirm the “expiration date” of your offer. 
  • Agree to consequences. 
  • Confirm all with email and contract. 

Self-care + skincare + looking at yourself in the mirror

To me, skin care has always been more than skin deep. 

At the heart of our origin story is self-care 

“Self-care through skin care.”™

Also at the heart of our origin story is the idea that how you look impacts how you feel, which in turn impacts how you act. 

“Looking good, means feeling good, means doing good.” 

You can learn more about our tag lines by watching this video

In a time that seems defined by over-work, over-connectedness, stress, and mental health concerns, taking care of one’s self is an absolute must. Self-care, of course, takes many forms (exercise, meditation, religion, food, and more), and means something different to everyone. 

In my world, self-care relates to beauty, skin, and looking at myself in the mirror with kindness and gratitude. 

In my world, self-care means applying creams, lotions, potions. Self-care means spending time in my bathroom focusing on myself, and only on myself (my bathroom is a phone-free zone, the only one in my home). Per my mother’s advice, I spend a lot of time looking at myself in the mirror. I inspect all of the infinitely minute changes that take place every day. Changes in my skin, my face, my body. I look at them, I acknowledge them, I welcome them. I smile at myself. I tell myself I am beautiful. Not in a vain way, rather, in a kind way.  

In a time when we all need to be reminded about the importance of self-care, I am grateful for the many brands (beauty and otherwise) that focus on this message. The most recent example (which inspired this blog post) is Birchbox – and their new You-Time campaign 

Next time you look at yourself in the mirror, ask yourself “Who do you see?” Answer with positivity and kindness. 

 

Alchimie Forever… The Story Behind Our Name

It is Marketing 101 that when choosing a brand name, something short, easy to pronounce and spell, and memorable in various cultures and countries is the way to go.

My sister Cyrille and I chose Alchimie Forever as our brand name, many years ago in a delightful tea shop in the Old Town of Geneva. If I had a penny for every time our brand name was misspelled or mispronounced… What were we thinking?

Watch me tell the story here or keep reading.

As we started brainstorming, we identified four guiding principles:

  • We wanted a name that started with A (first letter of the alphabet, A like Ada, who knows…)
  • We wanted a link to Forever Institut, the medical spa our skin care brand was born in
  • We wanted a word in French (elegant, Swiss, international), and a word in English (universal, American, approachable)

We started listing French words starting with A… and suddenly my sister lit up and said “Alchimie!” And then we switched from drinking tea to celebrating with champagne!

It made sense for so many reasons. Alchimie (pronounced al-shee-mee) is the French word for alchemy. And alchemy is very much at the heart of our skin care philosophy.

  • Alchemy is the medieval science that became chemistry. And how can you formulate skin care products without chemistry, without labs, without clinical studies? There can be no skin care without science.
  • Alchemy is also part magic. The Alchemists were involved in such mystical pursuits as transforming lead into gold and finding the stone of eternal youth (both endeavors somehow related to beauty and youth). And skin care is indeed part magic…
  • The Alchemists were also among the first to identify plants as having healthful benefits. And potent botanicals are at the core of our formulations.

So yes, our brand name is hard to pronounce, and hard to spell – and now you know why: science, magic, and powerful botanicals!