New product development may be the most fun part of my job. It is scientific, creative, challenging, satisfying. There is research, there are prototypes. There are misses and bad skin reactions. And then one day, everything comes together and a new member of the Alchimie Forever family is born.
Our newest product will be on shelves mid-July, and I can’t wait. Ask and you shall receive! It is a calming, soothing, hydrating, anti-aging body lotion, its name will be (very literally) Soothing body lotion – because it soothes the skin, and soothes the soul. This all-over body cream will complement our existing body product assortment, comprised primarily of targeted problem solvers (Firming gel for neck and bust, Optimizing body contour gel, Dry skin balm).
Much of the new product development process involves looking at products from other brands that fall in the same category. I have been testing body lotions for months… and here are some of my favorites.
Goe (for Garden of Eden) Oil by Jao. This semi-solid oil transforms into liquid oil as you massage it into your skin. It is composed of 28 fruit and flower oils and butters, and the medicinal aroma reduces my blood pressure. The directions say to use sparingly, that less is more – but I can’t help myself and slather it generously over my entire body.
Body Salve (Geranium Cedarwood aroma) by Spa Rituals. I adore Shel Pink, the woman behind this brand, and I love the texture of this product, which is not quite a cream, not quite a balm.
Stress-fix Body Lotion by Aveda. The best part of this lotion is its lavender aroma, formulated to reduce feelings of stress. (Side note, I also love the Stress-fix Soaking Salts in a hot bath before bed.)
Stress Relief Moisturizing Lotion by Aveeno. Can you see the theme here? A competitive product test has to include at least one drugstore product, and I must admit I like this lotion, although I know I shouldn’t because the ingredients aren’t great (did anyone say petrolatum?). Once again, the lavender aroma is a big part of it. I also love the pump packaging.
Herbalderm Sensitive Body Lotion by Rausch. Of course, I had to test a brand from Switzerland. This product is based on Swiss plant extracts and leaves my skin hydrated no matter the climate or dryness.
What’s your favorite body lotion? And are you as excited as I am for the arrival of our Soothing body lotion? July is almost here…