One Product, Every Single Morning

Growing up, some might say my parents were quite “lenient.” My sisters and I never had curfews. We were never forbidden from going to parties or having parties at home. We were allowed to have a sip of champagne for special occasions before the legal age.

However, there were some rules that we had to follow to the letter. Good grades in school (just because). No smoking (because it ages you). No tattoos (because they don’t always look good when you’re older). No desserts (because sugar ages you). And no sun, no tanning, no sunburns (because the sun is your enemy – at best it ages you, at worst it kills you).

From an early age, we were taught to wear hats, sunglasses, and a moisturizer with SPF. Every single day. To this day, I cannot walk out of my house without a product with SPF, regardless of weather, season, temperature.

Here’s why:

  • The sun ages your skin – this is called photo-aging, or UV-induced skin aging. Think dark spots, fine lines, broken capillaries, laxity of the skin.
  • Chronic sun exposure increases your risk of skin cancer (even without sunburns). Indeed, according to the Skin Cancer Foundation: “Both intermittent, intense exposure (the kind you get on vacation on a sunny isle, often leading to sunburn) and chronic lifetime exposure add to skin cancer risk. Studies have shown that chronic sun exposure is most associated with the development of squamous cell carcinoma, the second most common skin cancer, while both chronic and intense, intermittent exposure are believed to play a role in basal cell carcinoma, the most common skin cancer.”
  • Darker skin types, while not as prone to skin cancer as lighter skin types, should also wear SPF protection daily to prevent dyspigmentation.
  • UVA and UVB are both nefarious to the skin. SPF is a measure of UVB protection only – it does not address UVA. Make sure any product with SPF you use is “broad spectrum”, the official indication that the product will protect your skin from both wavelengths.
  • What SPF number should you look for? My father always said SPF 20+ is perfect for “normal life.” Per the Skin Cancer Foundation states: “In vitro tests have shown that SPF 15 sunscreens filter out 93 percent of UVB rays, while SPF 30 protects against 97 percent and SPF 50 98 percent.”
  • Chemical screen or physical block? You choose – what matters is that you use a product with SPF 20 or above every single day.
  • My pick? You guessed it: Alchimie Forever Protective day cream SPF 23. In addition to containing SPF protection, this lightweight moisturizer is packed with antioxidants including blueberry and edelweiss extracts, and vitamin C. No ashiness, no oily residue, no shine. Just antioxidant and SPF protection.

Every single day.

 

Pigment problems? We now have a product for that!

I am in love. With the new Alchimie Forever Pigment Lightening Serum. Any launch is always exciting to me, but our latest one is a particularly fabulous one. About a year ago I started seeing my first brown spots appear. Once in a while when in Geneva, I might have Maria (laser goddess) treat them with a laser at Forever Laser Institut. But what I really needed is a daily regimen to combat sun spots. Hence the need for our Pigment Lightening Serum. I love its texture, which is light and almost gel-like. I love that it layers beautifully under our Protective Day Cream SPF 23. I love the results it gives (sorry Maria, you might see me less often). And I love the ingredients it features.

  • Vitamin C is the ultimate ingredient for achieving brightening and antioxidant effects. This antioxidant vitamin is a critical determinant of skin’s resilience, which significantly is reduced through aging. Vitamin C is a potent agent in combatting wrinkles and reverse some of the signs of aging, as it affects the body’s production of collagen and elasticity, which is lost through collagen’s disintegration over time. The inclusion of vitamin C allows this serum to increase collagen production and work against the formation of wrinkles. It also treats age spots from sun damage by healing cells that are sunburnt and damaged.
  • Vitamin E is also an antioxidant nutrient that works synergistically with vitamin C. UV light from the sun depletes the skin’s vitamin E stores, but this is combatted when combined with vitamin C since it provides sun protection. Similar to vitamin C, vitamin E combats and provides protection against damage from free radicals.
  • Citrus is an ingredient that has anti-brown spot and complexion lightening properties, making it ideal in the treatment of pigmentation and uneven skin tone due to aging. It also reduces free radical production and helps to prevent signs of skin aging.
  • Hop strobile provides brightening effects by decreasing hyper-pigmentation and irregularities caused by sun, stress and aging.
  • Green tea (photoprotective properties, anti-brown spots effects) has a plethora of benefits when consumed internally but its effects can also be reaped when applied topically. Green tea contains epigallocatechin-3-gallate (EGCG), a powerful molecule that prevents the disintegration of collagen and supplies photo-protective properties. Green tea also helps to repair existing UV damage.
  • Alpha-arbutin has a powerful brightening effect, and unlike other skin brighteners on the market, is not irritating.
  • Sodium hyaluronate and jojoba oil both work to deeply hydrate skin cells while simultaneously infusing the skin with anti-aging properties. Jojoba oil (which is non-comedogenic) additionally provides long-lasting moisture, tames redness and irritation, and soothes skin, while sodium hyaluronate has a plumping effect on the skin.
  • European Blueberries are Alchimie Forever’s signature ingredient, imparting the skin with vibrancy with their anti-inflammatory and antioxidant properties. Blueberries also have vaso-protective properties that help to reduce redness, making this ingredient ideal for rosacea-prone skin.