Pillars + Values

Two years ago I Marie Kondo’d my home, and pulled a number of books from my bookshelf that I had not read. I committed to reading them all.

This week, I picked GROW by Jim Stengel from that pile, and the timing could not be better. Alchimie Forever is growing, and growing fast – and this book is reminding me to stay close to our mission and ideals.

“Great businesses have great ideals,” Stengel says. Our big ideal is to improve people’s lives by improving their skin.

Self care through skin care.

Looking good, means feeling good, means doing good.

Specifically, Stengel challenges businesses to clarify pillars (values) that will guide every aspect of the business. Here are our five, which guide everything we do from product development to distribution partnerships to caring for our employees and customers.

Clean. We focus on the safety and efficacy of our ingredients rather than the source. We are paraben-free, vegan, gluten-free, cruelty-free.

Read more here.

Clinical. We are dermatologist-formulated. We believe in science. We believe professional skin care treatments are a necessary complement to home care.

Approachable. We believe in making products that are available to all, in price and place. We like to think we are aspirationally accessible.

Responsible. We are fiscally responsible. We are environmentally responsible. We are humanly responsible.

Transparent. We work with integrity. We say what we do and do what we say.

Swiss Beauty Secrets

We all have heard of the famous French beauty secrets, including that “French women don’t get fat.” But have you heard of Swiss beauty secrets? Here are some of my favorites… 

  • A small square of dark chocolate every evening is filled with antioxidants and helps you satisfy your sweet tooth and stay slim (also, deserts are verboten). 
  • Facial appointments are like dentist appointments: mandatory at least twice per year once you become a teenager. 
  • Treat your body as much as you treat your face. Body care is as essential as face care. 
  • Makeup is for color only, to use on eyes and lips. Your skin should always show through – that’s the whole point of taking great care of your skin. 
  • Daily baths are a must, they allow your body to be weightless and take pressure off your joints. 

What are your favorite beauty secrets? 

 

Productivity + Procrastination + Productivity

Last week I reminded a friend of one of my father’s best pieces of advice – and this one is not about skin care. “When you have work stress, the only way to get over it is to work” he told me many years ago. I have to admit I remind myself of this advice quite regularly and have found that this method of combating work stress has indeed never failed me. “Easier said than done,” she replied. True, but also not true. Specifically, here are the three tactics I use to get myself working when feeling somewhat paralyzed by work stress, or the length of my to-do list.

Step 1: Remind myself of Dad’s advice. Say it out loud to myself if need be. “When you have work stress, the only way to get over it is to work.”

Step 2: Do one thing on my to-do list. Tell myself I am going to do just one thing. One small step. Because just as an object in motion stays in motion, the hardest part is starting… I usually choose to start with the most menial of tasks, something easy and mindless, yet something that needs to be done. And then I have begun.

Step 3: Having accomplished one small task, I then tackle that one project on my list that is giving me the “work stress.” I give myself a pep talk, use my power name in said pep talk, and remind myself that since I am already feeling stressed out and bad about procrastinating, I might as well do the thing I am procrastinating on because I can’t really feel worse about it. Indeed, working on it is the only way I know to feel better. I give myself a strict time frame of 60-90 minutes to work on it – so from the start I know when this will end. And 90 minutes, I then remind myself, in the grand scheme of things, is really not that long a time to struggle with a task.

Three steps, and my work stress has gone back to “normal work stress” versus “peak work stress.” I have checked off some to-dos on my list. I quit procrastinating. I realized the project weighing on me really wasn’t as bad in reality as it was in my head. And I am comforted in the knowledge that once again, Dad’s advice worked, and everything is right in the world.

On Sales

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder. 

Belief in my product is (also) at the core of why, and how, I sell. And belief, supplemented with sales methodologies and frameworks, can only yield even better results. 

I attended sales training last week, and here are the three most important things I learned, and re-learned. 

1. When walking into a potential account “cold.” 

Three easy steps to make an in-person cold call easier:

  • Who: Introduce yourself; name and company name. 
  • Why: Address the reason for your visit; incorporate a compliment whenever possible. For example: “I saw your Instagram account and love it and wanted to see more in real life” or “Congratulations on the great press mention in last week’s issue of XXX, the article made me want to stop by.”  
  • What’s in it for me: Address the benefit associated with your visit, for example, free products to try. 

2. When walking into an existing account for a followup visit. 

Here, the relationship is established, and it can sometimes get easy to treat a followup sales visit as a social call. To help make sure you are making an impact, and to ensure good note-taking and follow-up post-visit, use this framework: 

  • Situation: Who, where, when.  
  • Pain: What pain points were discovered? How can you further improve the relationship? 
  • Impact: What are the followup actions to ensure a positive impact from the visit? 

3. When negotiating a sale. 

First, replace the word “negotiate” with the word “trade”, which is both less aggressive and more positive. 

Second, here are the trading steps to follow: 

  • Get all negation items out (figure out the list of “asks”). 
  • Repeat what you heard (active listening). 
  • Prioritize the issues (so you know which “asks” to focus on). 
  • Qualify the decision-maker (don’t waste their time or yours talking to the wrong person). 
  • Make the office, be clear and concise.
  • Listen and repeat their counter-offer. 
  • Confirm the “expiration date” of your offer. 
  • Agree to consequences. 
  • Confirm all with email and contract. 

Music for Every Moment

I love silence. But sometimes I need music. 

Waking up 

Still Beyond by Leon Bridges. Beautiful, calm, inspiring, happy, in love. 

Driving 

212 by Azealia Banks. Obviously, I do not drive with children in my car. 

Working out 

Italian rap does it every time (right now, Fedez and Baby K).

Inspired at work 

Blood & Tears by Joseph. All about hardship and persistence, it always gets me motivated. 

When I need to get pumped for a meeting

Anything by Sia

Getting ready for date night 

Little Bird by Annie Lennox. Channeling Demi Moore and her blowdryer…

Mellowing out 

Shelter by The XX, Let it Happen by Tame Impala. 

 

Self-care + skincare + looking at yourself in the mirror

To me, skin care has always been more than skin deep. 

At the heart of our origin story is self-care 

“Self-care through skin care.”™

Also at the heart of our origin story is the idea that how you look impacts how you feel, which in turn impacts how you act. 

“Looking good, means feeling good, means doing good.” 

You can learn more about our tag lines by watching this video

In a time that seems defined by over-work, over-connectedness, stress, and mental health concerns, taking care of one’s self is an absolute must. Self-care, of course, takes many forms (exercise, meditation, religion, food, and more), and means something different to everyone. 

In my world, self-care relates to beauty, skin, and looking at myself in the mirror with kindness and gratitude. 

In my world, self-care means applying creams, lotions, potions. Self-care means spending time in my bathroom focusing on myself, and only on myself (my bathroom is a phone-free zone, the only one in my home). Per my mother’s advice, I spend a lot of time looking at myself in the mirror. I inspect all of the infinitely minute changes that take place every day. Changes in my skin, my face, my body. I look at them, I acknowledge them, I welcome them. I smile at myself. I tell myself I am beautiful. Not in a vain way, rather, in a kind way.  

In a time when we all need to be reminded about the importance of self-care, I am grateful for the many brands (beauty and otherwise) that focus on this message. The most recent example (which inspired this blog post) is Birchbox – and their new You-Time campaign 

Next time you look at yourself in the mirror, ask yourself “Who do you see?” Answer with positivity and kindness.