I am in love. With the new Alchimie Forever Pigment Lightening Serum. Any launch is always exciting to me, but our latest one is a particularly fabulous one. About a year ago I started seeing my first brown spots appear. Once in a while when in Geneva, I might have Maria (laser goddess) treat them with a laser at Forever Laser Institut. But what I really needed is a daily regimen to combat sun spots. Hence the need for our Pigment Lightening Serum. I love its texture, which is light and almost gel-like. I love that it layers beautifully under our Protective Day Cream SPF 23. I love the results it gives (sorry Maria, you might see me less often). And I love the ingredients it features.

• Vitamin C is the ultimate ingredient for achieving brightening and antioxidant effects. This antioxidant vitamin is a critical determinant of skin’s resilience, which significantly is reduced through aging. Vitamin C is a potent agent in combatting wrinkles and reverse some of the signs of aging, as it affects the body’s production of collagen and elasticity, which is lost through collagen’s disintegration over time. The inclusion of vitamin C allows this serum to increase collagen production and work against the formation of wrinkles. It also treats age spots from sun damage by healing cells that are sunburnt and damaged.
• Vitamin E is also an antioxidant nutrient that works synergistically with vitamin C. UV light from the sun depletes the skin’s vitamin E stores, but this is combatted when combined with vitamin C since it provides sun protection. Similar to vitamin C, vitamin E combats and provides protection against damage from free radicals.
• Citrus is an ingredient that has anti-brown spot and complexion lightening properties, making it ideal in the treatment of pigmentation and uneven skin tone due to aging. It also reduces free radical production and helps to prevent signs of skin aging.
• Hop strobile provides brightening effects by decreasing hyper-pigmentation and irregularities caused by sun, stress and aging.
• Green tea (photoprotective properties, anti-brown spots effects) has a plethora of benefits when consumed internally but its effects can also be reaped when applied topically. Green tea contains epigallocatechin-3-gallate (EGCG), a powerful molecule that prevents the disintegration of collagen and supplies photo-protective properties. Green tea also helps to repair existing UV damage.
• Alpha-arbutin has a powerful brightening effect, and unlike other skin brighteners on the market, is not irritating.
• Sodium hyaluronate and jojoba oil both work to deeply hydrate skin cells while simultaneously infusing the skin with anti-aging properties. Jojoba oil (which is non-comedogenic) additionally provides long-lasting moisture, tames redness and irritation, and soothes skin, while sodium hyaluronate has a plumping effect on the skin.
• European Blueberries are Alchimie Forever’s signature ingredient, imparting the skin with vibrancy with their anti-inflammatory and antioxidant properties. Blueberries also have vaso-protective properties that help to reduce redness, making this ingredient ideal for rosacea-prone skin.