This is what has been keeping me busy…

The last time I blogged was May 10th in honor of Mother’s Day. It has been a busy month. A busy year actually! I might blame this writing hiatus on the redesign of my blog (I hope you love it), or on running out of time. But as my Mom always told me, “you don’t have time, you make time.”

And I did not make time for blogging. Instead, I made time for this:

The arrival of the newest member of the Alchimie product family – our Pigment Lightening Serum. I worked on this product for 3 years, and it finally launched at the end of April. As always happens with a new product, the first few weeks after launch kept me busy with press interviews, reaching out to our partners to follow-up on the The three most common questions have been:

• Is there any silicone or any silicone derivative in the formula? The answer is no – the silky texture comes from the hyaluronic acid.
• Will this serum sensitize my skin to the sun? The answer is no. There are no sun-sensitizing ingredients in this formula, so it is safe to use year-round, including during the summer (and of course, remember to layer our Daily Defense SPF23 on top of it).
• What form of Vitamin C does this serum contain? The Vitamin C we chose is Ascorbyl Glucoside, which once it penetrates into the skin, is converted into L-Ascorbic Acid. This form of Vitamin C is more stable (hence easier to formulate with and retains its efficacy in the formulation longer), and non-sensitizing to the skin.

The launch of our partnership with the pharmacy chain Look Boutique. On May 29th, we launched in 21 boutiques throughout the country, bringing greater awareness and approachability to Alchimie Forever. Having had success in pharmacies in France, and in New York City (including favorites Clyde’s, New London, Carnegie Hill, and more), this is the next step in our penetration in this channel. We are thrilled to be next to brands including Nuxe, LaRoche Posay, Avene, Dr. Haushka, and innovative brands such as Vincent Longo, and to be working with an amazing team of Beauty Advisers.