Kelly Maack

Wisdom from Kelly Maack, CEO of Spa Standard and Managing Partner of Maack Management

One of the great things about the beauty industry, is that while people do change jobs and responsibilities, they very seldom change industries. When I met Jenny Stafford she was leading the development of education and training at Universal Companies, and it was a pleasure to work with her. When it was time for her to make a move, she started working with Spa Standard, a new company whose mission is to elevate the wellness industry by bringing professionals together, creating continuing education, and opening a forum for conversations. She invited me to create content on Alchimie, and we are once again working beautifully together. I couldn’t help but want to know more about the company’s CEO, Kelly Maack.

AP: What city were you born in? KM: Kingston, PA.

AP: What city to do you live in? KM: Glen Mills, PA.

AP: What is your middle name? KM: Ann.

AP: What is your astrological sign? KM: Sagittarius.

AP: What is something about you most people don’t know? KM: My degree is in Exercise Science & Health Promotion and I worked for many years as a wellness professional/personal trainer before moving into the spa industry.

AP: What is your most prized possession? KM: My family.

AP: If you could have dinner with the person of your choice, who would it be? KM: My husband.  With a toddler and 2 babies on the way, quiet time together doesn’t happen often…

AP: Describe your fashion style in three words maximum. KM:. Simple, classic, sleek.

AP: Diamonds or pearls? KM: Diamonds.

AP: What is your #1 beauty secret? KM: I make sure to take off my makeup and wash my face every single night. No excuses!

AP: What fragrance do you wear? KM: None.

AP: Botox or not? KM: Botox!

AP: Hair color: natural or not? KM: Not.

AP: What do you do for exercise? KM:  Since I’m 8 months pregnant with twins, just walking up the steps is exercise! But typically, I’m a runner.

AP: What are three things that you always have in your fridge? KM: Cheese, berries, almond milk.

AP: What is your cocktail of choice? KM: Red wine.

AP: What is your secret to work/life balance? KM: That’s very difficult for me. I love what I do, so it doesn’t feel like work. I don’t really separate the two. My work is part of my life.

AP: 3 songs on your ipod right now. KM: Love Yourself (Justin Beiber), Used to Love You (Gwen Stefani), Thinking Out Loud (Ed Sheeran).

AP: What book are you reading right now? KM: When You’re Expecting Twins: Proven Guidelines for a Healthy Multiple Pregnancy. 

AP: Quote to live by. KM: “Character is doing the right thing when nobody is looking” by JC Wells.

AP: What is your worst pet peeve? KM: When people don’t pay attention to details.

AP: What time do you usually wake up in the morning, and how many hours of sleep do you usually get? KM: 6:30am, and I try to sleep 8 hours.

AP: What is your favorite thing about the beauty industry? KM: Making guests look and feel their best.

AP: Least favorite thing. KM: Guests that complain only because that want to get something for free.

AP: Who is your mentor? KM: I have two: Rick Maack, Dr. Seema Patel.

AP: Words of advice for young women starting their careers today. KM: Don’t be too hard on yourself, and choose a mentor and learn as much as you can from her/him.


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