Big Apple + Little Sister = Best Day

I go to New York every few weeks, and I write about my visits every few years (including here and here). This week, I had the pleasure of spending a day in the Big Apple with my youngest sister Roxane who was visiting from Switzerland. Here is what our perfect day together looked like.

Mimosas at the Loews Hotel

On Park in mid-town, this is one of the most civilized places in NYC, whether for coffee, lunch, or drinks. I love it for meetings, I love it alone when I need to catch up on emails or write, and I love it for everything in between.

A facial at Heyday Upper West Side

Despite family businesses involving a spa and skin care, Roxane is not a facial aficionado… so I had to gift her a Heyday facial. Not surprisingly, she loved everything about it – the setting, the treatment itself, the post-facial glow, the wonderful team members. No better way to start a day in the city!

A stroll through Nordstrom 57th street

Both of our first times in this gorgeous new store, we were in awe of the beauty offering. Not just the ground floor beauty store (which was packed with shoppers by the way), but also the first floor Beauty Services area. Featuring various “shops in shop” including Heyday (yes, they are in all the right places), Drybar, Face Gym and more, as well as wonderful niche brands, this area gave off a cool, chic, inviting vibe that made you want to shop and treat yourself.

A haircut at Fourteen Jay 

Roxane is addicted to her short haircut, and to Aveda. When she asked me for the best Aveda salon in the City, I had to recommend Fourteen Jay, a project my friend (and celebrity hairstylist) Frank Rizzieri was involved in creating.

Apero at the “new” Pastis

Pastis reopening last year after a five-year hiatus was to me some of the happiest 2019 news. Breakfast, lunch, or dinner there still feels like a party, something utterly “New York” that can’t be replicated anywhere else. A must.

We didn’t have a chance to visit all of the places on my list… here are a few left for her next visit.

The bar at Morandi

Another Keith McNally creation, Morandi in the West Village is on my list of places to try.

An afternoon at Great Jones Spa

One day I will make the time to have a long and perfect massage at this legendary spa, and I will take advantage of their amazing amenities, including the River Rock Sauna, the Chakra Light Steam Room, the Jacuzzi, and the Cold Plunge. One day…

Seven things to love about Puerto Rico

Over the last ten days, I have been in eleven planes, six states, and five hotel rooms. To say I am homesick is an understatement – I cannot wait to be reunited with my home tomorrow.

Luckily for me, I am ending my trip in one of my favorite places, Puerto Rico. I am as travel weary as I am enchanted by this beautiful place.

If you have not been, here are some reasons to visit PR:

1. The people. Kind, welcoming, friendly, open.
2. The food. Caribbean, Cuban, and of course Puerto Rican. Have the traditional Mofongo, a local specialty of mashed plantains with herbs and pork.
3. The weather, sunny and summery with an occasional warm rain shower.
4. The beaches. There are so many to choose from, whether in Isla Verde close to the airport or on neighboring island Culebra (Flamenco Beach is a favorite).
5. The sunset in Rincon, on the West part of the island. Breathtaking.
6. The mountains. Lush and green and gorgeous.
7. Old San Juan, with its beautiful architecture, forts, and citadels.

I can’t wait to get home tomorrow, and I can’t wait to come back to PR!

Pillars + Values

Two years ago I Marie Kondo’d my home, and pulled a number of books from my bookshelf that I had not read. I committed to reading them all.

This week, I picked GROW by Jim Stengel from that pile, and the timing could not be better. Alchimie Forever is growing, and growing fast – and this book is reminding me to stay close to our mission and ideals.

“Great businesses have great ideals,” Stengel says. Our big ideal is to improve people’s lives by improving their skin.

Self care through skin care.

Looking good, means feeling good, means doing good.

Specifically, Stengel challenges businesses to clarify pillars (values) that will guide every aspect of the business. Here are our five, which guide everything we do from product development to distribution partnerships to caring for our employees and customers.

Clean. We focus on the safety and efficacy of our ingredients rather than the source. We are paraben-free, vegan, gluten-free, cruelty-free.

Read more here.

Clinical. We are dermatologist-formulated. We believe in science. We believe professional skin care treatments are a necessary complement to home care.

Approachable. We believe in making products that are available to all, in price and place. We like to think we are aspirationally accessible.

Responsible. We are fiscally responsible. We are environmentally responsible. We are humanly responsible.

Transparent. We work with integrity. We say what we do and do what we say.

Self-care + skincare + looking at yourself in the mirror

To me, skin care has always been more than skin deep. 

At the heart of our origin story is self-care 

“Self-care through skin care.”™

Also at the heart of our origin story is the idea that how you look impacts how you feel, which in turn impacts how you act. 

“Looking good, means feeling good, means doing good.” 

You can learn more about our tag lines by watching this video

In a time that seems defined by over-work, over-connectedness, stress, and mental health concerns, taking care of one’s self is an absolute must. Self-care, of course, takes many forms (exercise, meditation, religion, food, and more), and means something different to everyone. 

In my world, self-care relates to beauty, skin, and looking at myself in the mirror with kindness and gratitude. 

In my world, self-care means applying creams, lotions, potions. Self-care means spending time in my bathroom focusing on myself, and only on myself (my bathroom is a phone-free zone, the only one in my home). Per my mother’s advice, I spend a lot of time looking at myself in the mirror. I inspect all of the infinitely minute changes that take place every day. Changes in my skin, my face, my body. I look at them, I acknowledge them, I welcome them. I smile at myself. I tell myself I am beautiful. Not in a vain way, rather, in a kind way.  

In a time when we all need to be reminded about the importance of self-care, I am grateful for the many brands (beauty and otherwise) that focus on this message. The most recent example (which inspired this blog post) is Birchbox – and their new You-Time campaign 

Next time you look at yourself in the mirror, ask yourself “Who do you see?” Answer with positivity and kindness. 

 

WWD Beauty Summit Highlight: Warmth & Competence

Yesterday, I saw a (self-proclaimed) cold-hearted German economist tear up. It was the highlight of the Women’s Wear Daily Beauty Summit!

Organized by the brilliant Jenny B. Fine, this conference brings 400+ beauty executives together to listen to leaders, explore the state of the industry, and network.  

Markus Strobel, President of Global Skin & Personal Care, Procter & Gamble and said cold-hearted German economist, presented a case study on the turnaround of SKII in China.

Any brand, he explained, needs two complementary aspects to be successful:  

  • Warmth. Meaning “what are your intentions?” This is the humanity of the brand.
  • Competence. Meaning “what is your ability to deliver on your promises.” This is the efficacy of the brand.

SKII, he explained, was all competence and no warmth. Indeed, consumers in China perceived the brand’s intentions as “selling us as much products as possible.” Not what the marketing team was going for…  

The team thus set out to bring emotion back into the brand, to relate to the humanity of the consumer, specifically targeting the “leftover woman,” who in China, is a woman over 27 years old and is not married.

The intention of the brand became to give a voice to this “leftover woman,” to see her, to listen to her, to elevate her. And thus, the Change Destiny video campaign was created. With millions of views on YouTube, in China and around the world, this emotional video changed the trajectory of SKII in the Chinese market.  

Yesterday, as the audience watched this video, many teared up in empathy, including said German economist – who admitted: “this one gets me every time… even after watching it 100 times.”

And thus, we were all reminded that we are human, that we crave emotion. Strobel left us with the following insightful question and marketing challenge: “How do you all find the humanity in your brand?”

The Power of Hand-Written Thank You Notes…

I love to send handwritten notes. Birthday cards (yes, even to adults); “random” notes (sometimes with an article I think will be of interest;) and of course, thank you notes.

One of the most thoughtful gifts I have ever received was from my girlfriend Heidi Kallett, former owner of the Dandelion Patch. She gave me 365 thank you cards and envelopes, and the book 365 Thank yous by John Kralik. The cards are long gone, the book is on my bookshelf as a reminder to keep at it.

If you don’t write thank you notes, try it. A hand-written thank you note is an overt act of gratitude, something the world needs more of.

When to send

  • Anytime you open a gift in absence of the giver. Really, anytime you receive a gift.
  • Anytime to are invited to someone’s home for a lunch, dinner, or party.
  • As soon as you can possibly write the note is the most opportune time to send them.
  • Keep in mind it is worse to never send the note than to send it 6 months after receiving a gift. While more timely is better, the time for a thank you note never has lapsed. Not sending a thank you note is always worse.
  • The most memorable thank you notes are thank yous for random acts of kindness, because those are the most unexpected.
  • Anytime you question whether you should or should not send a thank you note, you should send one.
  • There is never a wrong time or occasion to send a thank you note.
  • Always send a thank you note to a prospective employer who has taken the time to interview you.
  • It is always appropriate to send an immediate thank you email, but only in addition to the hand-written note that will follow.

What to say (and what not to say)

  • Always mention something specific about the gift, preferably how or where you are going to use it; this specificity is particularly important if you received a gift card.
  • Remember that even if you do not like the actual gift, you are thanking someone for his or her thoughtfulness and for the fact that they put time and effort into the gift.
  • Never say you won’t enjoy the gift, have a duplicate of the gift, or will never use it. (Yes, this seems obvious, but you would be surprised…)

Modern day rules

  • An email thank you is never a replacement for a hand-written thank you note.
  • Because of the prevalence of email, actually, a hand-written thank you note will have even more of an impact.

Start today. Send one thank you card to someone, just because. And then sit back, and enjoy how it makes you feel, and how it makes the recipient feel.