Practice Safe Sun

May is Melanoma Awareness Month, a good excuse to brush up on sun protection knowledge. If you stop reading right here, just know that a moisturizer with SPF is a must every single day, from January 1st to December 31st. This will not only prevent skin cancer, but it will ensure that you age more gracefully.

Continue reading to refresh your SPF knowledge.

What is SPF? SPF = Sun Protection Factor. The number tells you how long the sun’s UVB rays would take to redden your skin if you apply the sunscreen exactly as directed compared with the amount of time without sunscreen. So, if you use an SPF 30 product properly, it would take you 30 times longer to burn than if you used no sunscreen.

“SPF Math”. SPF 15 blocks about 94% of UVB rays; SPF 30 blocks 97% of UVB rays; and SPF 45 blocks about 98%

UV rays are bad. UV rays lead to melanoma and 90% of signs of skin aging. Wear a moisturizer with SPF every day. Avoid laying out in the sun between the hours of 11 am and 4 pm when the sun is strongest. You will get a tan from being in the shade… And please do not use tanning beds.

UV rays are bad in different ways. UVA and UVB rays are both harmful. UVA rays cause wrinkling and skin aging. UVB rays cause sunburn and skin cancer. This is why you need to use a broad-spectrum SPF (meaning one that protects from both UVA and UVB rays).

Wear SPF even when indoors. UVA rays penetrate through glass windows. Let me say it again: wear SPF every day, even when you plan on staying inside all day.

Chemical versus physical. Chemical sunscreens absorb UV rays. Physical sunblocks block UV rays. Both are better than not wearing sunscreen.

Vitamin D. Yes, we all need vitamin D. No, this is not a reason not to wear sunscreen every single day.

Please wear sunscreen. Every. Single. Day. Thank you!

Remote Inspiration

This week (quarantine week 3) has been particularly challenging because the current reality has lost its novelty and is starting to sink in. I finally realized on Monday that life is going to be this way for another 4-6 weeks (hopefully not much longer, please). 

I wrote last week about my new sanity rituals, which while I am (mostly) following, are not helping (much). I do not feel inspired. I do not feel productive. I do not feel creative. When this happens during “normal life,” I go out in the field and visit Alchimie Forever customers. Nothing re-engages me in my brand, in my work, than being out in the field, listening to our brand ambassadors, learning from them, feeling their enthusiasm rub off on me. 

In “current life,” however, that is not possible. So instead, I turned to customers, business leaders, brand owners, for some remote inspiration. Here are four things that have helped me re-engage. 

 A remote training session with Heyday. This was almost as great as being in the field, visiting with the Heyday therapists IRL. Their questions, their feedback, their enthusiasm was contagious even “just” on the screen. And this gave me an opportunity to wear lipstick (first time in two weeks…), which felt wonderful. 

The COVID-19 speech by Marriott International President & CEO Arne Sorenson. I am a Marriott girl through and through, and will forever be after this speech, possibly the best crisis communication I have heard. Honest, realistic, hopeful, compassionate, emotional. 

The wise and honest words of Jennifer Yen, Founder & CEO of Purlisse, as quoted in Glossy today (article written by Emma Sandler).  ADD LINK 

“As a brand founder who experienced the 2008 financial crisis and recession, the experience taught [me] lessons which [I have] applied for the past 12 years, including the importance of keeping a lean team, focusing on profitability versus growth, and reinvesting profit into hiring and product development. … Scrappy is the new sexy. It’s hard to see when the party’s over when times are still good, but I’ve been preparing for another moment like 2008 because it was so traumatizing.” 

The community efforts by Mathilde Thomas, Founder of Caudalie. Her brand sent hundreds of products to hospitals throughout France to help with chapped, irritated skin. In her LinkedIn post about this, she encouraged everyone: FAITES CE QUE VOUS POUVEZ POUR AIDER (Do what you can to help). Her example inspired me to reach out to MedStar Georgetown University Hospital to offer to donate some Dry skin balm, some Kantic Brightening moisture mask, and some Kantic+ Intensely nourishing cream. Because that is what I can do right now, right here, to help. 

How do you stay inspired and engaged in your work, in your brand, during these strange times? 

 

The products I Cheat On Alchimie Forever With

Not surprisingly, my skin care routine is quite involved and I use all Alchimie Forever products. Once in a while, however, I cheat on my brand with other brands and products. Here are the non-Alchimie skin care products I am currently using. 

Biologique Recherche Lotion P50 Pigm 400. I admire this brand and have heard a lot of wonderful feedback on their products yet have never used anything personally. Just last week, Sara Akram talked me into this exfoliating and brightening lotion to help even out my pigmentation. I don’t love the aroma, but the jury is still out in terms of the results. 

Naturopathica’s Rosehip Seed Regenerating Facial Oil. I love Naturopathica, and I love a good face oil… and so far I am loving this one (almost as much as I love the Vintner’s Daughter facial oil, which is my favorite oil so far).  

Veneffect Anti-Aging Lip Treatment. This is a product that I have frequent requests for from Alchimie fans: something for the lips and / or lip contour. This treatment is nourishing, anti-aging, not too greasy, and the taste does not bother me. In particular in the dead cold of winter, this helps cure and prevent chapped lips. 

Trish McEvoy Correct and Brighten Weekly Peel Pads. Another frequent request from Alchimie fans are peel pads. I am thinking about it, and decided I had to experiment with this category beyond the classic Dr. Dennis Gross Alpha Beta Daily Peels. I have used these a few weeks, once a week in the evening. I can’t say that I see a huge difference in my skin, but it is certainly not looking worse. 

WWD Beauty Summit Highlight: Warmth & Competence

Yesterday, I saw a (self-proclaimed) cold-hearted German economist tear up. It was the highlight of the Women’s Wear Daily Beauty Summit!

Organized by the brilliant Jenny B. Fine, this conference brings 400+ beauty executives together to listen to leaders, explore the state of the industry, and network.  

Markus Strobel, President of Global Skin & Personal Care, Procter & Gamble and said cold-hearted German economist, presented a case study on the turnaround of SKII in China.

Any brand, he explained, needs two complementary aspects to be successful:  

  • Warmth. Meaning “what are your intentions?” This is the humanity of the brand.
  • Competence. Meaning “what is your ability to deliver on your promises.” This is the efficacy of the brand.

SKII, he explained, was all competence and no warmth. Indeed, consumers in China perceived the brand’s intentions as “selling us as much products as possible.” Not what the marketing team was going for…  

The team thus set out to bring emotion back into the brand, to relate to the humanity of the consumer, specifically targeting the “leftover woman,” who in China, is a woman over 27 years old and is not married.

The intention of the brand became to give a voice to this “leftover woman,” to see her, to listen to her, to elevate her. And thus, the Change Destiny video campaign was created. With millions of views on YouTube, in China and around the world, this emotional video changed the trajectory of SKII in the Chinese market.  

Yesterday, as the audience watched this video, many teared up in empathy, including said German economist – who admitted: “this one gets me every time… even after watching it 100 times.”

And thus, we were all reminded that we are human, that we crave emotion. Strobel left us with the following insightful question and marketing challenge: “How do you all find the humanity in your brand?”

Heyday Bliss

After working with Heyday for the last few years – since before co-founders Adam and Michael opened their first facial shop in New York’s NOMAD neighborhood (they now have 5 locations in Manhattan), I finally made the time to experience one of their facials (yes, this is my first facial of 2018… the cobbler’s daughter and all).

I experienced a 50-minute treatment by the fabulous Jenna who has magical hands. She gently approved of my appointment, saying that indeed it was time for my skin to have a “reset” and that extractions were “necessary” (I loved how she didn’t say “overdue.”).

If you have not yet been to Heyday, they are not a “traditional spa” but rather a “facial shop”. What you will not find at Heyday are no dimly lit rooms, robes, silence, spa music. Instead, the space is open, with movable “walls” made of fabric. The space is well-lit (“Doesn’t it help for me to really see your skin?”, Jenna asks with a smile), and sound travels – which is actually delightful. Looking at the space, I could tell there would be no silence. What I couldn’t experience until lying there was how lovely it is to hear unintelligible chatter from the front area or other “rooms” – it sounds casual, fun, happy (I heard laughter a few times). And the music is amazing – great current tunes (apparently Heyday has a Spotify channel).

Beyond the environment, the facial was one of the best I have experienced. I don’t trust my face to many other than my father, Dr. Luigi L. Polla, or the therapists at Forever Institut – but I will absolutely come back to Jenna and will happily recommend Heyday to anyone asking.

She started by measuring my hydration levels (not surprisingly given my travel schedule, my skin needs more moisture). She then proceeded to cleanse, exfoliate, extract, massage, and hydrate, using a blend of products – Alchimie Forever, Naturopathica, Image, and Shaffali, an ayurvedic brand that is new to me. The blend of products was chosen specifically for my skin and created not only immediate results, but also an amazing sensorial experienced. My favorite part of the treatment was Jenna’s massage, which she did with a mixture of Alchimie Forever Kantic Brightening moisture mask and Naturopathica Carrot oil, pre-extractions. In effect, as she explained, the massage will soften the skin and make it more malleable, hence the extractions easier to perform. And they were indeed painless. She then used a micro-current machine to help serums penetrate deeper into the skin, and applied multiple masks (for different areas of my face, as my T-zone needed purifying and my cheeks needed moisturizing) before sending me on my way.

I left glowing, without a mark on my face – and photos to prove it. (If you haven’t ever experienced a facial because you think you will leave with blotchy skin, please think again).

I can’t wait for the next Heyday training, which will once again end with a treatment!

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Immediately Post Treatment

15 Beauty Rules

I was invited by Progressions Salon and Spa last week to participate in a Wellness and Stress Management event. In thinking about the theme, I was reminded of the core of my brand’s DNA, and of the reason why my parents decided to create a product brand so many years ago: because looking good, means feeling good, means doing good. Indeed, looking good is a way to relieve stress, and increase wellness.

The question, of course, is what can we do to look good, to look better? Here are 15 rules, strategies, rather, that I learned from my parents – and that I follow religiously.   

  1. Prevention is everything. Don’t wait to see wrinkles or have bad skin to use great products, get regular facials, and go to your dermatologist at least once per year. Think of your skin care the way you think of your dental care – you don’t wait to have rotting teeth to brush your teeth daily; you don’t wait to have cavities to go visit a dentist twice annually for your checkup. The same behavior applies to skin.
  2. No smoking. Ever.
  3. No sun. Ever. If you must sun, remember: no “unprotected sun.” And no tanning beds either.
  4. Never go to bed without washing your face. I recently learned from a very credible source (a German R&D specialist) that every day you sleep with your makeup on you age your skin 7 days…
  5. Exfoliate once per week. Every week. This not only helps your skin look its best, it also will help all of your skin care products work better. Using expensive serums and masks on skin that is never exfoliated is like taking a shower with your rain coat on. It’s a shower… but it’s not exactly have its full desired effect…
  6. Use a product with broad-spectrum SPF protection every morning. January 1 through December 31. Yes, that includes the winter months.
  7. Use an antioxidant product every day, ideally twice a day. This will help your skin age as gracefully as possible.
  8. If you’re old enough to drink, you’re old enough for a good eye cream. The skin around the eyes is the first to show signs of aging, so prevention is even more important.
  9. Sleep on your back. You can train yourself to do this. Even if it’s not all night, every night, it will truly make a difference. My dermatologist father can always tell on which side a woman (or man!) sleeps because the wrinkles are deeper on that side of the face.
  10. Use products on your neck and décolleté. Your face does not end at your jawline, but rather just above your chest.
  11. The hands are a woman’s second face. Treat them like you treat your face, with anti-aging products and sun protection.
  12. Use more skin care and less makeup as you grow older. Makeup ages you. Except mascara and lipstick.
  13. Make an extra effort to look good on the days you feel bad, sick, tired, sad, upset, or are in a bad mood. Nothing brightens those hard days as regular compliments throughout the day about your lovely outfit, great hair, or fabulous necklace. It works every time!
  14. Look at yourself in the mirror. Really look. That way you will never wake up thinking “how did this line just appear, it was not there yesterday….” Wrinkles take time to form. If you see them forming, you’ll be less shocked or upset when you realize they are fully formed.
  15. Every year you grow older, spend 1 more minute in your bathroom.